The biggest mistake Jack made was continuing to invest in building tools for Twitter to manage the public conversation

Wednesday, December 14th, 2022

Jack admits that he completely gave up pushing for his principles when an activist entered Twitter’s stock in 2020:

I no longer had hope of achieving any of it as a public company with no defense mechanisms (lack of dual-class shares being a key one). I planned my exit at that moment knowing I was no longer right for the company.

The biggest mistake I made was continuing to invest in building tools for us to manage the public conversation, versus building tools for the people using Twitter to easily manage it for themselves. This burdened the company with too much power, and opened us to significant outside pressure (such as advertising budgets). I generally think companies have become far too powerful, and that became completely clear to me with our suspension of Trump’s account. As I’ve said before, we did the right thing for the public company business at the time, but the wrong thing for the internet and society.


  1. Charlie says:

    Like Elon, Jack is a face-man, a front-man, for other forces. That’s why, almost uniquely among CEOs, they were permitted to play CEO at multiple big companies simultaneously. (LOL.)

    Jack’s post today is very much in keeping with his entire existence. As the face-man, he asks everyone to focus the blame on him, and not to look at the powers behind him or the people doing the dirty work. Don’t look at intelligence agencies and globalist censors. Don’t look at FBI Russiagate lawyer Jim Baker. Don’t look at Grindr enthusiast and chief censor Yoel Roth. Don’t look too closely at Twitter, one of the greatest surveillance and propaganda platforms ever. Just look at the part-time former CEO, with his adorable mop-top hairdo and his cute flirty nose ring.

    If you’re not happy with old Twitter, blame “liberal” Jack. If you’re not happy with new Twitter, blame “conservative” Elon. Keep your eyes on those two celebrity part-time CEOs. And ignore the men behind the curtain.

  2. Slumlord says:

    Charlie, good comment. Jack’s mea culpa will distract a lot of people from the fact that he was supported by an army of accomplices.

  3. Jim says:

    Jack Dorsey, strictly speaking, is a face, but he isn’t a face in the same way that Elon Musk is a face. Jack Dorsey was an inoffensive-if-oblivious nerd who created a toy website with SMS-meets-RSS-meets-HTML functionality, and who completely lacked the constitution to deal with the colossal beast on whose back he found himself perched. Elon Musk, by contrast, is an absolute killer who has been obsessively working on the same extraordinary project since he was twenty years old. Both have had a helping hand from the subterranean powers that be; neither, I suspect, fully comprehend the breadth or depth of that silent levity; neither get marching orders from anyone, and are trusted to act as they are profiled to act. The ideal compartmented program is one in which the chief is slightly deranged with narcissistic tendencies and gets high on his own supply without ever considering the source of such supply. I have no doubt that Jack Dorsey truly believes what he purports to believe.

  4. Harry Jones says:

    He literally uses the formula: “mistakes were made.”

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