Permanent employment, very high pay, glorious adventure, great danger

Friday, February 26th, 2021

Ernest Shackleton famously ran this ad in the newspaper to recruit men for his Endurance expedition:

Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.

Only no one has ever found a copy of Shackleton’s ad, which was “reprinted” in The 100 Greatest Advertisements: 1852-1958 in 1949.

That apocryphal ad might have inspired Robert Heinlein to include this ad in Glory Road:

ARE YOU A COWARD? This is not for you. We badly need a brave man. He must be 23 to 25 years old, in perfect health, at least six feet tall, weigh about 190 pounds, fluent English with some French, proficient with all weapons, some knowledge of engineering and mathematics essential, willing to travel, no family or emotional ties, indomitably courageous and handsome of face and figure. Permanent employment, very high pay, glorious adventure, great danger. You must apply in person, 17, rue Dante, Nice, 2me étage, appt. D.

That’s a real address, by the way:

Comments

  1. Ezra says:

    “I offer neither pay, nor quarters, nor food; I offer only hunger, thirst, forced marches, battles and death. Let him who loves his country with his heart, and not merely with his lips, follow me.” — Garibaldi.

  2. Altitude Zero says:

    One can only assume James Bond’s grandfather put in an application…

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