Netflix rarely releases data on viewership of its content:
But in the case of “Bird Box,” a tale about a resourceful mother protecting her children from a homicidal force, the company said a record-setting 45.3 million of its 137 million accounts watched at least 70% of the movie in the first week of its release.
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The movie’s budget is modest by Hollywood’s standards: about $30 million, according to a person familiar with the matter. Controlling costs while delivering content that lures in subscribers could become more important for Netflix. Its content spending has ballooned rapidly and reached an estimated $12 billion last year, according to industry analysts. Netflix hasn’t disclosed its 2019 programming budget yet.
Obligatory RedLetterMedia review.