Boys accounted for 90% of Lego’s sales — until Lego introduced its Friends line:
Girls now account for 25% of purchases, and helped to increase overall sales for Lego by 25% last year, to $4.2 billion, according to results released last week. “Lego Friends” requires the same skills as “Lego Star Wars” and “Lego Kingdoms” for boys, but features less martial themes, and include tree houses, civic parks, dolls houses and pet salons.
Hasbro is releasing a black, blue, and silver Easy-Bake Oven and a Nerf Rebelle Hearthbreaker Bow. Spin Master is releasing Flutterbye Flying Fairies — R/C helicopters in drag.