Knife and Gun

Monday, March 9th, 2009

It gets downright creepy when Rory Miller (Meditations on Violence) looks at the difference between serious gun guys and serious knife guys:

My captain used to say, “For most people, carrying a gun is like a fifteen year old with a condom in his pocket. He’s not going to get a chance to use it and if he did he wouldn’t know what to do, but it’s cool to show his friends.”

In a similar way, a person with a knife out scares me more than a person with a gun out. Some of that is personal — in most of my knife experience, the threat was trying to kill. In the very small number of gun encounters, I got the impression that the threat was sort of hiding behind the gun.
[...]
The serious gun guys I know practice with a cold, surgical precision. “Slow is smooth, smooth is fast.” Dry fire every day. Four count draw. Weapons transition, long gun or SMG to sidearm. Immediate action. They practice turning corners at retention in the house. Walking with a rocking motion of their feet. The best (and civilians rarely have an opportunity for this) practice with ConSims in uncontrolled environment with all of Force policy and statute in effect, working their judgment in tandem with their skills.

The serious knife guys are a different level. Stay close, here, because my definition of serious knife guy may not match anyone else’s. Knife is not a precision skill, not at the serious level. It is a matter of intent and will. Knives are close range and messy and the serious knife guys I know focus less on motion than on the context. They prepare themselves for the smells; the transition when things go from technical to slippery; the feeling of parting tissues transmitted up the blade. The screaming and struggling. It’s easy to play with a knife or a gun or any toy… but actually using a knife hits almost every social button, every uggh and disgust and “Oh, Hell No!” a human being has. Just for the record, slaughtering and butchering animals is valuable (struggled with that word — it’s not important in all ways, not critical — you won’t learn a lot about knife work; and cutting through a skinned animal with a good set of boning and butcher knives isn’t the same; gutting a bled-out deer is very different from the warm, slippery gush of a live disembowelment. What you do learn is about yourself and a tiny, itty bit of how much a death can affect you. You also learn how some things die very hard.)

Enzyme behind cancer spread found

Sunday, March 8th, 2009

Institute of Cancer Research scientists have found that an enzyme called LOX is crucial in promoting metastasis:

LOX (lysyl oxidase) works by sending out signals to prepare a new area of the body for the cancer to set up a camp. Without this preparation process the new environment would be too hostile for the cancer to grow.

Why I Don’t Pretend to Teach Knife Defense

Sunday, March 8th, 2009

Rory Miller (Meditations on Violence) teaches a seminar called, Why I Don't Pretend to Teach Knife Defense:

The class starts with some pictures I’ve collected of knife wounds, empasizing that one set was from a prison shank, just a piece of metal that had been scraped on a floor, not some custom fighting knife sharpened to a razor edge. The most gruesome was a single cut from a kitchen knife. Gives them a very basic idea of what the hell they are talking about. What the stakes are if they choose to gamble in this arena.

Then I ask for someone with no experience or training with a knife. I take the volunteer aside, hand her the training knife and whisper, “Keep the knife moving, get it in to them any way you can. Cut anything they stick out, if someone grabs your hand switch hands and keep stabbing and slashing. Got it?”

I then turn back to the students and say, “This person now has less than thirty seconds of knife training. Who in here teaches knife defense?”

At this point, with the put up or shut up time, there are no volunteers. I pick somebody.

The first time I did this drill (for those who don’t recognize it, it is Tony Blauer’s Manson Drill) the volunteer was a sixteen-year old female green belt in Uech-ryu karate with no knife training. The expert (and, honestly, the Uechi guys didn’t need to be picked, they did volunteer — they have consistantly been both braver and humbler than most martial artists, in my experience) was a sixth-dan and 20 year veteran police officer. He only got hit twelve times. (We count the stabs and usually end it at twenty, which is just a few seconds.)

In a big diverse group, it quickly becomes clear that almost nothing works against a fast moving, aggressive knife. The guys who have spent years with knives get slaughtered just as fast as people who have never tried it before — faster, if they really believe it works — they practically jump on the blade.

Then they talk about how knives are actually used:

I demonstrate some prison shanking techniques and some mexican gang assassination techniques and the one Japanese tanto kata I know and they all have a lot in common — very close, from surprise, and using the other hand to freeze the target before the knife come into view. Are those the attacks you train against? If not, too bad, because those are the attacks that happen. This brings up one of the big rules: Knives aren’t used for winning fights. Knives are used for killing people.

Then comes the Reception Line drill:

One student is picked out and I joyfully announce that he or she has been elected governor. It is now time for the inaugural ball. You first duty is to shake hands with all the people lining up to congratulate you- contributors, friends, political allies and rivals. You have to be nice, friendly. By the way, your security detail has information someone plans to kill you. Have a nice party.

The governor then faces away and one of the other students gets the knife. All the students are given instructions. Be happy, be friendly, shake hands, hug, then mill around behind the governor. The assassin can attack at any time — while shaking hands, later, after everyone else is done, while the governor is getting a hug…

The students cycle through the governor role. At least once, time permitting, there is no assassination attempt and the whole class gets to take a good hard look at how stilted and weird the body language of someone who is afraid can be… good education.

In the end, the critique is always the same:

No one yelled for help. No one ran. No one yelled, “He’s got a knife!” No one used the mirrors all around or the weapons lying everywhere (we usually do this at a MA seminar, remember). In the end, people were trying to come up with martial arts solutions to survival problems. As much as we want to pretend otherwise, that is rarely a good fit.

Rory’s friend Mac made an insightful comment:

In 40 years of training with weapons, I have never seen anyone actually attack the knife wielder and not defend first, except for you. Only the attitude of, “today is a good day to die”, or running away at top speed, has any hope of defeating a knife attack.

Iceland’s other main natural resource

Saturday, March 7th, 2009

Michael Lewis discusses Iceland’s other main natural resource — not fish, but energy — and I get the feeling that the locals must have been pulling some foreigners’ legs:

The waterfalls and boiling lava generate vast amounts of cheap power, but, unlike oil, it cannot be profitably exported. Iceland’s power is trapped in Iceland, and if there is something poetic about the idea of trapped power, there is also something prosaic in how the Icelanders have come to terms with the problem. They asked themselves: What can we do that other people will pay money for that requires huge amounts of power? The answer was: smelt aluminum.

Notice that no one asked, What might Icelanders want to do? Or even: What might Icelanders be especially suited to do? No one thought that Icelanders might have some natural gift for smelting aluminum, and, if anything, the opposite proved true. Alcoa, the biggest aluminum company in the country, encountered two problems peculiar to Iceland when, in 2004, it set about erecting its giant smelting plant. The first was the so-called “hidden people” — or, to put it more plainly, elves — in whom some large number of Icelanders, steeped long and thoroughly in their rich folkloric culture, sincerely believe. Before Alcoa could build its smelter it had to defer to a government expert to scour the enclosed plant site and certify that no elves were on or under it. It was a delicate corporate situation, an Alcoa spokesman told me, because they had to pay hard cash to declare the site elf-free but, as he put it, “we couldn’t as a company be in a position of acknowledging the existence of hidden people.”

They had a more serious problem, too:

The other, more serious problem was the Icelandic male: he took more safety risks than aluminum workers in other nations did. “In manufacturing,” says the spokesman, “you want people who follow the rules and fall in line. You don’t want them to be heroes. You don’t want them to try to fix something it’s not their job to fix, because they might blow up the place.” The Icelandic male had a propensity to try to fix something it wasn’t his job to fix.

Judging from ignorance

Saturday, March 7th, 2009

Rory Miller (Meditations on Violence) wants to write a citizen’s guide to police use of force, because people judging from ignorance drive him crazy:

If a plane crashes, the people who pass judgment are pilots and aircraft engineers. If someone dies on an operating table, doctors hold an inquiry. If someone dies after a use of force (the wording is deliberate, there — sometimes officers kill people, but sometimes people crash cars or their heart gives out or the balloons of meth in their belly pop) reporters, politicians, citizens groups most of whom have never been in a fight; many of whom would have no chance at keeping their temper after just a few minutes of verbal abuse… feel perfectly free to judge.

The wealth in Iceland comes from the fish

Friday, March 6th, 2009

One way or another, Michael Lewis says, the wealth in Iceland comes from the fish, and if you want to understand wealth from fish, you should read “The Economic Theory of a Common-Property Resource: The Fishery”:

The brilliant paper was written back in 1954 by H. Scott Gordon, a University of Indiana economist. It describes the plight of the fisherman — and seeks to explain “why fishermen are not wealthy, despite the fact that fishery resources of the sea are the richest and most indestructible available to man.” The problem is that, because the fish are everybody’s property, they are nobody’s property. Anyone can catch as many fish as they like, so they fish right up to the point where fishing becomes unprofitable — for everybody. “There is in the spirit of every fisherman the hope of the ‘lucky catch,’” wrote Gordon. “As those who know fishermen well have often testified, they are gamblers and incurably optimistic.”

Fishermen, in other words, are a lot like American investment bankers. Their overconfidence leads them to impoverish not just themselves but also their fishing grounds. Simply limiting the number of fish caught won’t solve the problem; it will just heighten the competition for the fish and drive down profits. The goal isn’t to get fishermen to overspend on more nets or bigger boats. The goal is to catch the maximum number of fish with minimum effort. To attain it, you need government intervention.

This insight is what led Iceland to go from being one of the poorest countries in Europe circa 1900 to being one of the richest circa 2000. Iceland’s big change began in the early 1970s, after a couple of years when the fish catch was terrible. The best fishermen returned for a second year in a row without their usual haul of cod and haddock, so the Icelandic government took radical action: they privatized the fish. Each fisherman was assigned a quota, based roughly on his historical catches. If you were a big-time Icelandic fisherman you got this piece of paper that entitled you to, say, 1 percent of the total catch allowed to be pulled from Iceland’s waters that season. Before each season the scientists at the Marine Research Institute would determine the total number of cod or haddock that could be caught without damaging the long-term health of the fish population; from year to year, the numbers of fish you could catch changed. But your percentage of the annual haul was fixed, and this piece of paper entitled you to it in perpetuity.

Even better, if you didn’t want to fish you could sell your quota to someone who did. The quotas thus drifted into the hands of the people to whom they were of the greatest value, the best fishermen, who could extract the fish from the sea with maximum efficiency. You could also take your quota to the bank and borrow against it, and the bank had no trouble assigning a dollar value to your share of the cod pulled, without competition, from the richest cod-fishing grounds on earth. The fish had not only been privatized, they had been securitized.

It was horribly unfair: a public resource — all the fish in the Icelandic sea — was simply turned over to a handful of lucky Icelanders. Overnight, Iceland had its first billionaires, and they were all fishermen. But as social policy it was ingenious: in a single stroke the fish became a source of real, sustainable wealth rather than shaky sustenance. Fewer people were spending less effort catching more or less precisely the right number of fish to maximize the long-term value of Iceland’s fishing grounds. The new wealth transformed Iceland — and turned it from the backwater it had been for 1,100 years to the place that spawned Björk. If Iceland has become famous for its musicians it’s because Icelanders now have time to play music, and much else. Iceland’s youth are paid to study abroad, for instance, and encouraged to cultivate themselves in all sorts of interesting ways. Since its fishing policy transformed Iceland, the place has become, in effect, a machine for turning cod into Ph.D.’s.

I’m not sure I’d label it government intervention so much as establishing property rights, and I don’t know that I’d call it horribly unfair so much as unequal but equitable.

Saturday Morning Watchmen

Friday, March 6th, 2009

Watchmen too dark for your kids to enjoy? Then show them Watchmen as a Saturday-morning cartoon:

152

Friday, March 6th, 2009

Rory Miller (Meditations on Violence) did a little research on Amnesty International’s 2006 study that implicated the Taser in 152 deaths:

Does anybody read these things? Everyone reads the press release that blares the number 152, but who reads the actual paper? That number is not in any way related to the actual causes of death named by the coroners.

AI’s definition by itself appears to be fishy. They seem to label any death preceeded by Taser use to be “Taser related” even if the death happened days later or even if a different cause of death was clearly listed. Hey, I was tased a couple of years ago. If I have a heart attack tomorrow will my name show up in Amnesty International’s next report?

152… but only 23 actually listed the Taser as even a possible contributory cause of death. One of the actual cases states that the Taser may have contributed to the fatal abnormal heartbeat in addition to the other causes of meth and bleeding out from a cut wrist. Clearly the electrical stun device was the culprit. Sure.

So 152 is down to 23, except really only 7 had the cause of death listed as primarily taser. Seven in five years. In at least one of those the ME recanted, having put Taser down as a cause of death before actually performing the autopsy… but that’s not mentioned in the report. Very few of the deaths mentioned in the report have much detail, but what detail there is tells a story. If a plaintiff’s attorney in a case says the death was caused by Taser and the medical examiner says it was NOT the cause of death, AI still lists it. What about the case where it took three autopsies to get the result that AI wanted: “In all it took three autopsies to conclude that taser had been a contributory factor in his death.”

I’ve seen this report cited for over a year. I finally read it. I have a hard time believing that anyone else who cites it has actually read it.

It points to the gulf between people who want to fix the world from ignorance and those who deal with it, Miller says:

There is a difference between pain and injury. Every mechanical means that approaches the level of pain produced by the Taser risks injury — broken bones and dislocated joints. Compare that to two 1/4″ pin pricks (not two inches of penetration, as the report says).

The report says …”tasers in dart firing mode may be a preferable alternative to deadly force…” May be? WTF?

The road to economic hell is paved with good intentions and bad banks

Friday, March 6th, 2009

The road to economic hell is paved with good intentions and bad banks, says Simon Johnson:

Emerging market crises are marked by an increase in tunneling — i.e., borderline legal/illegal smuggling of value out of businesses. As time horizons become shorter, employees have less incentive to protect shareholder value and are more inclined to help out friends or prepare a soft exit for themselves.

Boris Fyodorov, the late Russian Minister of Finance who struggled for many years against corruption and the abuse of authority, could be blunt. Confusion helps the powerful, he argued. When there are complicated government bailout schemes, multiple exchange rates, or high inflation, it is very hard to keep track of market prices and to protect the value of firms. The result, if taken to an extreme, is looting: the collapse of banks, industrial firms, and other entities because the insiders take the money (or other valuables) and run.

This is the prospect now faced by the United States.

(Hat tip to Arnold Kling, who says, Read it now.)

Plug-in hybrids are not cost effective in any scenario

Thursday, March 5th, 2009

A report from Carnegie Mellon University concludes that plug-in hybrids are not cost effective in any scenario:

The Carnegie Mellon study, conducted by engineers from three different departments, constructed computer simulation models to determine the impact of additional batteries on fuel consumption and cost and greenhouse gas emissions over a range of charging frequencies.

It found that small-capacity plug-ins that get less than 20 miles per charge are more efficient than conventional hybrids. And it said that large capacity hybrids like the Volt that go 40 miles or further on a charge are never cost-effective, because the batteries cost and weigh too much.

Nearly 50% of U.S. vehicle miles are traveled by automobiles covering less than 20 miles per day, according to the report.

Hoping For Rain

Thursday, March 5th, 2009

When there’s a demonstration planned, Rory Miller (Meditations on Violence) finds himself hoping for rain:

I’ve talked with some of the protesters at previous demonstrations that turned to riots. They spout a very consistant and persistant rhetoric but if you talk closer and ask questions about fundamentals of economics or political theory or philosophy it becomes quickly clear that they are repeating words they don’t understand.

(REAL DIALOGUE COMING UP. NO KIDDING)

Protester: “When Thomas Jefferson used Nietzche’s philosophy to create America he would have been apalled at what you are doing here.”

Me: “Jefferson was dead before Nietzche was born. Locke was the primary philosophical influence on the American Revolution.”

Him: “Really? You’re pretty cool. If you weren’t a cop we could hang out.”

Ignorance bothers me a little. Hypocricy bother me more. Local groups have been practicing for some time how to lunge at an officer hoping to provoke a baton strike or an OC spray with cameras waiting; how to frighten or cripple the mounted patrol’s horses with firecrackers or ball bearings. Maybe it’s not hypocricy. Maybe those particular protesters aren’t also animal rights activists. Maybe the ones who block streets at rush hour are actually for the pollution and petroleum industries and are just helping out by freezing people in traffic. Maybe the ones who yell for individual rights and freedoms aren’t the ones keeping people from going home.

It’s about attention, pure and simple. A bunch of kids that for the moment want all eyes turned to them. Want to feel that they stood toe to toe and eye to eye with a monolithic force represented by the police. Want to feel brave and special and important… but do it safely. Protesting in a nation where it is safe to do so and if you play the litigation card right you can make money doing it.

The first time I was out on one of these, my wife watched obsessively on the TV. At one point, as a line of police in riot gear sealed off a street, the protesters started chanting, “This is what a police state looks like!”

According to the kids, my wife was screaming at the TV, “No it isn’t you morons! In a police state they machine gun the lot of you and the ones who limp home each find one family member missing! That’s what a f—ing police state looks like!”

But what would she know about that, a simple Eastern Bloc refugee like her?

Narco-insurgency

Thursday, March 5th, 2009

John Robb (Brave New War) notes that as little as a year ago, the prospect that the narco-insurgency raging in Mexico would successfully expand into the southwestern US was remote — but with our recent economic troubles, that’s no longer true:

It appears that increasing militarization of both the US and Mexico’s “war on drugs” is having an impact, although not what the governments had in mind. The myriad of groups that are dependent on the narco/smuggling economy now consider the two governments to be more of a threat to their continued success than each other. As a result, they are inevitably moving towards an agreement on a plausible promise for an open source insurgency.

What is a plausible promise that could unite ~100,000 Mexican narco-guerrillas into an open source insurgency? Simply:

To force the Mexican and US governments to cede de facto control over northern Mexico and Arizona/Southern California/New Mexico/Southern Texas.

By itself, it’s doubtful that a narco/smuggling open source insurgency could accomplish this goal, although it would make a very good run at it (particularly given the declining budgets of their opponents).

Atlas raised his eyebrows

Thursday, March 5th, 2009

Shrugged? More like Atlas raised his eyebrows, Megan McArdle says:

Perhaps predictibly, Ayn Rand is making a comeback on the right, with Congressmen handing out her books, and loose talk of rich people “Going Galt”.

I don’t think that we will see a mass exodus of productive people to secret hideouts. I look to Atlas Shrugged more for conveniently totable beach reading than an economic blueprint. What’s interesting to me, though, is how many details Rand did get right — like the markets in “unfreezing” Ukrainian bank deposits, so similar to the frozen railroad bonds of Atlas Shrugged. Or the cascading and unanticipated failures, with government officials racing to slap another fix on to fix the last failing solution. If only the people in her novels had acted remotely like actual people, rather than comic book characters, I, too, would be rereading the thing now.

She was able to describe these things so well, of course, because she’d seen what an economy looked like while it was being wrecked. All of Rand’s writing is dominated by the fact that she lived through the birth pangs of Soviet Russia, and saw her family’s business destroyed by Lenin’s ideology, and extraordinarily incompetent economic management.

Wall Street on the Tundra

Thursday, March 5th, 2009

In Wall Street on the Tundra, Michael Lewis — author of Liar’s Poker, Moneyball, and The Blind Side, and editor of the recent Panic — tells the tale of Iceland’s financial rise and fall:

Just after October 6, 2008, when Iceland effectively went bust, I spoke to a man at the International Monetary Fund who had been flown in to Reykjavík to determine if money might responsibly be lent to such a spectacularly bankrupt nation. He’d never been to Iceland, knew nothing about the place, and said he needed a map to find it. He has spent his life dealing with famously distressed countries, usually in Africa, perpetually in one kind of financial trouble or another. Iceland was entirely new to his experience: a nation of extremely well-to-do (No. 1 in the United Nations’ 2008 Human Development Index), well-educated, historically rational human beings who had organized themselves to commit one of the single greatest acts of madness in financial history. “You have to understand,” he told me, “Iceland is no longer a country. It is a hedge fund.”

An entire nation without immediate experience or even distant memory of high finance had gazed upon the example of Wall Street and said, “We can do that.” For a brief moment it appeared that they could. In 2003, Iceland’s three biggest banks had assets of only a few billion dollars, about 100 percent of its gross domestic product. Over the next three and a half years they grew to over $140 billion and were so much greater than Iceland’s G.D.P. that it made no sense to calculate the percentage of it they accounted for. It was, as one economist put it to me, “the most rapid expansion of a banking system in the history of mankind.”

At the same time, in part because the banks were also lending Icelanders money to buy stocks and real estate, the value of Icelandic stocks and real estate went through the roof. From 2003 to 2007, while the U.S. stock market was doubling, the Icelandic stock market multiplied by nine times. Reykjavík real-estate prices tripled. By 2006 the average Icelandic family was three times as wealthy as it had been in 2003, and virtually all of this new wealth was one way or another tied to the new investment-banking industry. “Everyone was learning Black-Scholes” (the option-pricing model), says Ragnar Arnason, a professor of fishing economics at the University of Iceland, who watched students flee the economics of fishing for the economics of money. “The schools of engineering and math were offering courses on financial engineering. We had hundreds and hundreds of people studying finance.” This in a country the size of Kentucky, but with fewer citizens than greater Peoria, Illinois. Peoria, Illinois, doesn’t have global financial institutions, or a university devoting itself to training many hundreds of financiers, or its own currency. And yet the world was taking Iceland seriously. (March 2006 Bloomberg News headline: Iceland’s billionaire tycoon “Thor” braves U.S. with hedge fund.)

Global financial ambition turned out to have a downside. When their three brand-new global-size banks collapsed, last October, Iceland’s 300,000 citizens found that they bore some kind of responsibility for $100 billion of banking losses — which works out to roughly $330,000 for every Icelandic man, woman, and child. On top of that they had tens of billions of dollars in personal losses from their own bizarre private foreign-currency speculations, and even more from the 85 percent collapse in the Icelandic stock market. The exact dollar amount of Iceland’s financial hole was essentially unknowable, as it depended on the value of the generally stable Icelandic krona, which had also crashed and was removed from the market by the Icelandic government. But it was a lot.

Iceland instantly became the only nation on earth that Americans could point to and say, “Well, at least we didn’t do that.” In the end, Icelanders amassed debts amounting to 850 percent of their G.D.P. (The debt-drowned United States has reached just 350 percent.) As absurdly big and important as Wall Street became in the U.S. economy, it never grew so large that the rest of the population could not, in a pinch, bail it out. Any one of the three Icelandic banks suffered losses too large for the nation to bear; taken together they were so ridiculously out of proportion that, within weeks of the collapse, a third of the population told pollsters that they were considering emigration.

Necessary But Not Sufficient

Wednesday, March 4th, 2009

Necessary but not Sufficient by Eliyahu M GoldrattI finally made the time to read Goldratt’s last business novel, Necessary But Not Sufficient, which argues that new information technology is necessary but not sufficient for reaching the goal of making more money, because extra information doesn’t do you any good if you don’t do anything differently because of it.

The thin story of the novel involves an ERP software company with a major client who’s blindsided by a “weasel” on the board — a weasel who has the temerity to demand some justification for all the money spent on this enormous IT project. How does it improve the bottom line?

That’s when the ERP software company realizes that it has no case. “Better visibility into operations” doesn’t translate nicely into a dollar figure. Quicker turnaround on quarterly financial reports is also nice, but it — ironically? — doesn’t translate nicely into a dollar figure either, especially when no one from the finance department gets laid off. In fact, most time-saving improvements don’t translate into dollar savings, because, again, no one’s actually getting laid off; labor costs aren’t going down.

The real, quantifiable payoffs come from improvements in the supply chain. When the plants know how much has been sold from each distribution center three weeks sooner than they used to, that means they can carry less inventory and suffer fewer stock-outs, reducing their carrying costs and increasing their sales.

The system also reduces invoicing errors, which means they can get their money from customers sooner, and it allows them to combine purchases made by multiple plants, which means they can get better deals on raw materials.

(Incidentally, these benefits mean much less for medium-size firms with just a few plants and distribution centers, which aren’t so spread out.)

In the end, our heroes revolutionize the entire ERP software industry with their simpler, more effective solution, based on drum-buffer-rope and buffer management — which are not explained at all in the book, but which, in this fictional scenario, boost capacity by 40 percent.

But this boon has its own downside: suddenly the regional warehouses are overstuffed with finished goods. What happened?

The target inventory levels didn’t change — they stayed at four months’ inventory — but with the plant’s increased capacity, it can now fulfill requests in a timely manner, and actual inventory levels have climbed from an average of two months’ inventory to three.

With replenishment times cut in half, they cut target inventory levels in half, but this leads to shortages, because demand is still volatile, and one plant can go through two months’ inventory in one product pretty easily, even if it has plenty of inventory in other products, and other plants have plenty of inventory of that one product.

In the end, the solution is to pool inventory at a warehouse near the plant and to replenish the regional warehouses overnight from there, using pull inventory — sending them as much of a product as they’ve just sold.

Then the client realizes he can take this one step further and integrate his whole supply chain, not just the vertically integrated portion he owns — and that means our heroes can sell their ERP solution to medium-size and small firms who need to integrate with big firms. Everyone loves a happy ending.