Last week I noted that “Keith Ferrazzi, author of Never Eat Alone, sounds unbearable.” That was after reading an article about him, which described him as juggling multiple cell phones and multiple PDAs. I don’t want to be anywhere near that guy — especially while waiting for my flight.
I’ve now seen him talk, and I can say that he is in fact…an engaging public speaker.
But this is what engaged my curiosity. After his talk, we were told that Home Depot — long story; they’re not connected to Ferrazzi — had sponsored the event and they were providing copies of Never Eat Alone — for some of us.
If you had a blue dot on the back of your program, you got a copy. If you didn’t, you stared longingly at the pile of crisp new books.
And that’s what we did: stare longingly at the pile of crisp new books. Everyone desparately wanted a book. That’s the power of artificial scarcity.