Tinted Contact Lenses For the Weekend Warriors describes one more high-tech sporting good poised to make the transition from the pro leagues to the consumer market:
The Baltimore Orioles have an unlikely secret weapon this season: Brian Roberts’s contact lenses.Mr. Roberts, a second baseman who leads the American League in hitting, has been testing a new type of prescription contacts developed jointly by Nike Inc. and eye-care-products maker Bausch & Lomb Inc. The tinted contacts, which give Mr. Roberts a devilish red-eyed appearance, function much like sunglasses by cutting down on glare.
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Nike’s MaxSight Sport-Tinted Contact Lenses will sell for about $20 a pair. Nike says a red-colored version cuts blue light to make a fast-moving ball stand out more clearly. A green-colored pair enhances red and green light to help a golfer better see the slope of a putting green.‘When I first put them on, it was the last day of spring training and it was bright and sunny, and it was just perfect because guys at the plate couldn’t see anything when they were hitting,’ Mr. Roberts wrote in an email. ‘They would come back from the dugout saying, ‘I can’t see!’ and that day I went 3 for 3.’