Russ Mitchell of Fast Company asks Eric Schmidt, CEO of Novell, How to Manage Geeks:
- You’ve got to have your own geeks
- Get to know your geek community
- Learn what your geeks are looking for
- Create new ways to promote your geeks
- Create new ways to promote your geeks
- Either Geeks are part of the solution — or they’re the problem
- The best judges of geeks are other geeks
- Look for the natural leaders among your geeks
- Be prepared for when the geeks hit the fan
- Too many geeks spoil the soup
I recommend reading the whole article.