I’m looking forward to reading economist Steven Levitt’s Freakonomics. NPR’s Scott Simon interviews Levitt in ‘Freakonomics’: Musings of a ‘Rogue Economist’:
A professor at the University of Chicago, Mr. Levitt uses statistics to examine matters of everyday life: His subjects range from abortion and crime to game shows. Some of the chapter titles from Freakonomics illustrate Levitt’s wide-ranging curiosity: “Why Do Drug Dealers Still Live with Their Moms?” and “How Is the Ku Klux Klan Like a Group of Real-Estate Agents?” are two.
An excerpt from his book:
Imagine for a moment that you are the manager of a day-care center. You have a clearly stated policy that children are supposed to be picked up by 4 p.m. But very often parents are late. The result: at day’s end, you have some anxious children and at least one teacher who must wait around for the parents to arrive. What to do?A pair of economists who heard of this dilemma — it turned out to be a rather common one — offered a solution: fine the tardy parents. Why, after all, should the day-care center take care of these kids for free?
The economists decided to test their solution by conducting a study of ten day-care centers in Haifa, Israel. The study lasted twenty weeks, but the fine was not introduced immediately. For the first four weeks, the economists simply kept track of the number of parents who came late; there were, on average, eight late pickups per week per day-care center. In the fifth week, the fine was enacted. It was announced that any parent arriving more than ten minutes late would pay $3 per child for each incident. The fee would be added to the parents’ monthly bill, which was roughly $380.
After the fine was enacted, the number of late pickups promptly went … up. Before long there were twenty late pickups per week, more than double the original average. The incentive had plainly backfired.