I didn’t find Libertarianism’s Extreme Makeover particularly moving, but I found this ad concept…decent:
How about this for a commercial?: split screen, red and blue. On the red side you see the words low taxes? security? fiscal responsibility? parental choice in education? On the blue side you see civil liberties? freedom to live my life my way? a woman’s right to choose? The two sides merge into a large, purple screen. The New Libertarian Party? America deserves the best of both.
The article also points to A Field Guide for Effective Communication — which is, in fact, a field guide for effectively communicating “conservative” free-market ideas.