In an effort to keep animals entertained, zookeepers are spraying different scents around their habitats. Bronx Zoo Cheetahs Go Wild for Calvin Klein Perfume explains:
Female cheetahs at the Bronx Zoo in New York just love Calvin Klein’s Obsession for Men perfume.No, they don’t dab their favorite perfume behind their ears, but they do enjoy rubbing up against tree stumps sprayed with the scent.
[...]
The scents provide a way to stimulate the animals. Under the Wildlife Enrichment Program, the animals also get to play with interactive toys and puzzles, learning to manipulate boxes to find a hidden toy or food treat. Research has shown that animals would rather work for their food than just be given it, Reiss said.