On December 22, 2022, Musk met with two of Twitter’s infrastructure managers, Walter Isaacson explains (in his biography of Elon), who tried to explain their problem:
The data-services company that housed one of Twitter’s server farms, located in Sacramento, had agreed to allow them some short-term extensions on their lease so they could begin to move out during 2023 in an orderly fashion. “But this morning,” the nervous manager told Musk, “they came back to us and said that plan was no longer on the table because, and these are their words, they don’t think that we will be financially viable.”
The facility was costing Twitter more than $100 million a year. Musk wanted to save that money by moving the servers to one of Twitter’s other facilities, in Portland, Oregon. Another manager at the meeting said that couldn’t be done right away. “We can’t get out safely before six to nine months,” she said in a matter-of-fact tone. “Sacramento still needs to be around to serve traffic.”
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He paused in silence for a few moments, then announced, “You have ninety days to do it. If you can’t make that work, your resignation is accepted.”
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“I’ve built server centers myself, and I can tell if you could put more servers there or not. That’s why I asked if you had actually visited these facilities. If you’ve not been there, you’re just talking bullshit.”
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“All you need to do is just move the fucking servers to Portland,” he said. “If it takes longer than thirty days, that would blow my mind.” He paused and recalculated. “Just get a moving company, and it will take a week to move the computers and another week to plug them in. Two weeks. That’s what should happen.” Everyone was silent. But Musk was still warming up. “If you got a goddamn U-Haul, you could probably do it by yourself.”
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They were not sure how they would even get inside the data center at night, but one very surprised Twitter staffer, a guy named Alex from Uzbekistan, was still there. He merrily let them in and showed them around.
The facility, which housed rooms of servers for many other companies as well, was very secure, with a retinal scan required for entry into each of the vaults. Alex the Uzbek was able to get them into the Twitter vault, which contained about fifty-two hundred refrigerator-size racks of thirty computers each. “These things do not look that hard to move,” Elon announced. It was a reality-distorting assertion, since each rack weighed about twenty-five hundred pounds and was eight feet tall.
“You’ll have to hire a contractor to lift the floor panels,” Alex said. “They need to be lifted with suction cups.” Another set of contractors, he said, would then have to go underneath the floor panels and disconnect the electric cables and seismic rods.
Musk turned to his security guard and asked to borrow his pocket knife. Using it, he was able to lift one of the air vents in the floor, which allowed him to pry open the floor panels. He then crawled under the server floor himself, used the knife to jimmy open an electrical cabinet, pulled the server plugs, and waited to see what happened. Nothing exploded. The server was ready to be moved. “Well that doesn’t seem super hard,” he said as Alex the Uzbek and the rest of the gang stared. Musk was totally jazzed by this point. It was, he said with a loud laugh, like a remake of Mission: Impossible, Sacramento edition.
The next day — Christmas Eve — Musk called in reinforcements. Ross Nordeen drove from San Francisco. He stopped at the Apple Store in Union Square and spent $2,000 to buy out the entire stock of AirTags so the servers could be tracked on their journey, and then stopped at Home Depot, where he spent $2,500 on wrenches, bolt-cutters, headlamps, and the tools needed to unscrew the seismic bolts. Steve Davis got someone from The Boring Company to procure a semi truck and line up moving vans. Other enlistees arrived from SpaceX.
The server racks were on wheels, so the team was able to disconnect four of them and roll them to the waiting truck. This showed that all fifty-two hundred or so could probably be moved within days. “The guys are kicking ass!” Musk exulted.
Other workers at the facility watched with a mix of amazement and horror. Musk and his renegade team were rolling servers out without putting them in crates or swaddling them in protective material, then using store-bought straps to secure them in the truck. “I’ve never loaded a semi before,” James admitted. Ross called it “terrifying.” It was like cleaning out a closet, “but the stuff in it is totally critical.”
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Having ruined the Christmas Eve of the NTT managers, as well as hitting them with a potential loss of more than $100 million in revenue for the coming year, Musk showed pity and said he would suspend moving the servers for two days. But they would resume, he warned, the day after Christmas.
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The moving contractors that NTT wanted them to use charged $200 an hour. So James went on Yelp and found a company named Extra Care Movers that would do the work at one-tenth the cost.
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The servers had user data on them, and James did not initially realize that, for privacy reasons, they were supposed to be wiped clean before being moved. “By the time we learned this, the servers had already been unplugged and rolled out, so there was no way we would roll them back, plug them in, and then wipe them,” he says. Plus, the wiping software wasn’t working. “Fuck, what do we do?” he asked. Elon recommended that they lock the trucks and track them. So James sent someone to Home Depot to buy big padlocks, and they sent the combination codes on a spreadsheet to Portland so the trucks could be opened there. “I can’t believe it worked,” James says. “They all made it to Portland safely.”
By the end of the week they had used all of the available trucks in Sacramento. Despite the area being pummeled by rain, they moved more than seven hundred of the racks in three days. The previous record at that facility had been moving thirty in a month. That still left a lot of servers in the facility, but the musketeers had proven that they could be moved quickly. The rest were handled by the Twitter infrastructure team in January.
Elon had promised James a big bonus, up to $1 million, if he got the servers moved by the end of the year. Nothing was put in writing, but James trusted his cousin. After the move, he heard from Jared Birchall that the deal applied only to the number of servers that got up and running in Portland. Because they needed new electrical connections, that was zero. James texted Elon, who came back with the proposal that he would get $1,000 for every server that arrived safely in Portland, whether or not it was plugged in. That amounted to just over $700,000. Elon also offered him a stock option package to join Twitter. James accepted both.
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“In retrospect, the whole Sacramento shutdown was a mistake,” Musk would admit in March 2023. “I was told we had redundancy across our data centers. What I wasn’t told was that we had seventy thousand hard-coded references to Sacramento. And there’s still shit that’s broken because of it.”
His most valuable lieutenants at Tesla and SpaceX had learned ways to deflect his bad ideas and drip-feed him unwelcome information, but the legacy employees at Twitter didn’t know how to handle him.