BrandWeek on TapouT

Friday, July 4th, 2008

I’ve been astonished over the past few years by just how mainstream MMA has become. I can remember seeing the TapouT crew in their buffoonish costumes years ago, at small King of the Cage fighting events on Indian reservations in California. They seemed like a joke. They still do, but BrandWeek looks at their amazing growth:

Sales
2005: $3 million
2006: $12 million
2007: $22.5 million
2008: $100 million (projected)
2009: $225 million (projected)

Oh, and they have negligible competition.

Like I said, I can remember the early days:

By 1997, the pair had quit their jobs to start TapouT, the first such apparel company for the MMA world. A Web-only business, its sales grew from a meager $29,000 to $3 million by 2005. In those days, before the sport had really taken off, the brand made a name for itself by sponsoring athletes with amazing ease. Caldwell remembers being able to outfit some early fighters in head-to-toe TapouT looks for a mere $500. But as the sport grew, so did TapouT, and it was time for the next phase.

Then they brought in marketer Marc Kreiner and got funding from PemGroup.

They now have an almost unwatchable reality show, which, of course, serves as one long commercial for their brand. It’s not unwatchable to everybody though; 100 fans have sent in photos of their TapouT tattoos.

(Hat tip to Robert Joyner at MMAPayout.)

Researchers open secret cave under Mexican pyramid

Friday, July 4th, 2008

Researchers open secret cave under Mexican pyramid — well, it used to be secret, a long time ago:

Archeologists are opening a cave sealed for more than 30 years deep beneath a Mexican pyramid to look for clues about the mysterious collapse of one of ancient civilization’s largest cities.

The soaring Teotihuacan stone pyramids, now a major tourist site about an hour outside Mexico City, were discovered by the ancient Aztecs around 1500 AD, not long before the arrival of Spanish explorers to Mexico.

But little is known about the civilization that built the immense city, with its ceremonial architecture and geometric temples, and then torched and abandoned it around 700 AD.

It sounds to me like they summoned an unspeakable evil and did not know how to kill it, so they buried it deep within the earth. Right? Occam’s Razor, and all that…

Of sommeliers and stomachs

Friday, July 4th, 2008

The Economist speaks of sommeliers and stomachs, exploring the health benefits of red wine, which is high in polyphenols, and how those polyphenols might help, since they don’t seem to make the trip from the stomach to the bloodstream in large amounts:

[Dr Kanner] and his colleagues fed a group of rats one of two meals — either red meat from a turkey (a foodstuff shown by previous research to raise malondialdehyde levels in humans) or such meat mixed with red-wine concentrate. An hour and a half after the rats had eaten, they were killed. Dr Kanner then removed their stomachs and analysed the contents. As he reports in the Journal of Agricultural and Food Chemistry, the wine concentrate did indeed reduce the formation of malondialdehyde. It also cut the level of hydroperoxides, another group of oxidising agents that cause cell damage.

Caloric Restriction Comes in a Pill

Friday, July 4th, 2008

Caloric Restriction Comes in a Pill:

In 2006, Sinclair and National Institute on Aging gerontologist Rafael de Cabo, also a co-author of the Cell Metabolism study, used resveratrol to improve the health and extend the lives of obese mice on high-calorie diets. The latest study involved both obese and normal mice, fed standard, low- and high-calorie fare.

Regardless of mouse weight and diet, resveratrol worked wonders. At two years of age, or the mouse equivalent of senescence, the mice were more coordinated than their non-dosed counterparts. Their bones were thicker and stronger, their eyes free of cataracts, their hearts beating strong. At the cellular level, tissues displayed gene-level changes almost identical to those produced by caloric restriction.

The mitochondria of resveratrol-taking mice also proved healthy. Mitochondrial degeneration has been implicated in a variety of diseases, leading some researchers to believe that heart disease, cancer and dementia — all the so-called diseases of aging — have a common root.

“The mice had tremendous health benefits from taking resveratrol,” said de Cabo. “If any of those parameters translate to humans, it will be tremendous.”

More Evidence for a Revolutionary Theory of Water

Friday, July 4th, 2008

More Evidence for a Revolutionary Theory of Water:

In the recent study, Nilsson and colleagues probed the structure of liquid water using X-ray Emission Spectroscopy and X-ray Absorption Spectroscopy. These techniques use powerful X-rays, generated by a synchrotron light source, to excite electrons within a water molecule’s single oxygen atom. Tuning the X-rays to a specific range of energies can reveal with tremendous precision the location and arrangement of the water molecules. In this way Nilsson’s team found that water is indeed made up of tetrahedral groups, but clear evidence also emerged for the dominance of a second, less defined structure in the mix.

The idea that liquid water is made up of two structures is not new. German physicist Willhelm Conrad Röntgen, who discovered X-rays in the late 19th century, published a paper proposing that liquid water comprised two different structures — one tetrahedral “ice-like” structure, and another more loosely arranged structure, which helped explain why water behaves in such unusual ways. Now, more than a century later, the current study is giving new life to Röntgen’s “two structure” model.

“It is amazing that the modern usage of X-rays demonstrates that Röntgen, more than 100 years ago, was on the right path,” said Nilsson. “Water is still not fully understood, although it is the basis of our existence. I expect more surprises to be discovered in the future.”

Virtual fencing

Friday, July 4th, 2008

Virtual fencing has existed for dogs for decades. Now the “Ear-a-round” is bringing a higher-tech version to ranching:

The Ear-a-round consists of a small, light box that sits on top of a cow’s head, and a pair of earpieces made of fabric and plastic. The box contains a computer chip, a GPS tracking device and a transceiver that enables it to be programmed remotely. The earpieces serve both to keep the box upright and to supply command signals — either sonic or electric — to the animal wearing the device. For maximum working lifetime, the whole thing is powered by lithium-ion batteries that are topped up by solar cells.

One question for Ear-a-round is whether it can be made cheaper than fencing. At $600 a cow, that is not obviously yet so. Dr Rus, however, is working on getting the price of the hardware down to the $100 that farmers will pay. Meanwhile Dr Anderson is about to start working out how many cows actually need to be fitted with Ear-a-rounds to control an entire herd. He hopes that, by identifying a herd’s leaders and fitting out them alone, this number can be reduced to a handful.

The range that an animal is allowed to occupy is recorded by the chip as a set of GPS co-ordinates. The animal’s activity is also recorded. The GPS system gives its location, while an accelerometer and a magnetic compass housed inside the box track its rate and direction of travel. If an animal roams beyond the range specified in the chip, the device responds in a way determined by its wearer’s recent behaviour. The algorithms devised by Dr Rus are able to work out, based on past experience, how strong the message to turn back needs to be. Minor transgressions lead to whispers or tingles. Major ones to shouts or shocks. In both cases the cue is delivered to the ear opposite the direction that the animal is being nudged towards. Four years of research at a ranch in New Mexico have shown that cattle quickly cotton on to what they need to do.

GM mosquito ‘could fight malaria’

Friday, July 4th, 2008

GM mosquito ‘could fight malaria’:

In the team’s experiments, equal numbers of genetically modified and ordinary “wild-type” mosquitoes were allowed to feed on malaria-infected mice.

As they reproduced, more of the GM, or transgenic, mosquitoes survived. After nine generations, 70% of the insects belonged to the malaria-resistant strain.

A detail seemingly meant to terrify non-scientists:

The scientists also inserted the gene for green fluorescent protein (GFP) into the transgenic mosquitoes which made their eyes glow green.

This helped the researchers to easily count the transgenic and non-transgenic insects.

Over on the Freakonomics blog, they seem most concerned about the Ellsberg Paradox, and whether we prefer measurable risk to immeasurable uncertainty, but I’m more concerned that life-saving aid only causes more misery in any impoverished land without enough food to go around.

The cracks are showing

Friday, July 4th, 2008

The cracks are showing, The Economist says:

For the past few years it has been hard to ignore America’s crumbling infrastructure, from the devastating breach of New Orleans’s levees after Hurricane Katrina to the collapse of a big bridge in Minneapolis last summer. In 2005 the American Society of Civil Engineers estimated that $1.6 trillion was needed over five years to bring just the existing infrastructure into good repair. This does not account for future needs. By 2020 freight volumes are projected to be 70% greater than in 1998. By 2050 America’s population is expected to reach 420m, 50% more than in 2000. Much of this growth will take place in metropolitan areas, where the infrastructure is already run down.
[...]
America has a grand tradition of national planning, from Thomas Jefferson’s vision for roads and canals in 1808, which influenced policy for the next century (and led to America’s first transcontinental railway) to Dwight Eisenhower’s Federal Highway-Aid Act of 1956, which created the interstate system. Such plans stand in stark contrast to the federal government’s strategy today. America invests a mere 2.4% of GDP in infrastructure, compared with 5% in Europe and 9% in China, and the distribution of that money is misguided. The more roads and drivers a state has, the more federal money it receives, explains Judith Rodin of the Rockefeller Foundation, which funds infrastructure research. This discourages states from trying to cut traffic. And because the petrol tax pays for transport projects, if America drives less, there is less money for infrastructure.

I’d hardly call it misguided to base interstate highway funding on “petrol” taxes, or to base maintenance funding on how many roads and drivers a state has.

Now basing other transportation funding on “petrol” taxes, sure, that doesn’t make much sense — but funding them at all often makes little sense:

Even worse is the influence of the pork-barrel. Only around 20 states use cost-benefit analyses to evaluate transport projects; of these, just six do so regularly. Alaska’s “bridge to nowhere” is an infamous result of this sort of planning. But it is not exceptional. Two months after the bridge collapsed in Minneapolis, the Senate approved a transport and housing bill that included money for a stadium in Montana and a museum in Las Vegas.

It’s not just transportation infrastructure that’s crumbling — although that is definitely crumbling:

America’s ageing water infrastructure is sorely underfunded: the Environmental Protection Agency forecasts an $11 billion annual gap in meeting costs over the next 20 years. One heavy storm can cause ageing urban sewerage systems to overflow. Last summer an 83-year-old pipe in Manhattan burst, sending a geyser of steam and debris into the air. Competition for water itself has become vicious. Georgia and Tennessee are in an all-out brawl over it.

America’s transport network is similarly dysfunctional, says a recent Urban Land Institute report. Important gateways, such as the ports in Los Angeles and New York, are choked. Flight delays cost at least $15 billion each year in lost productivity. Commutes are more dismal than ever. Congestion on roads costs $78 billion annually in the form of 4.2 billion lost hours and 2.9 billion gallons of wasted petrol, according to the Texas Transportation Institute. Although a growing number of Americans are travelling by train, the railways are old. America’s only “high-speed” train runs between Boston and Washington, DC, on an inadequate track.

How can all this be fixed? In January a national commission on transport policy recommended that the government should invest at least $225 billion each year for the next 50 years. The country is spending less than 40% of that amount today.

Of course, we shouldn’t be surprised that all sorts of groups find that the government should spend more money — generally federal money spent in a few cities or states.

Mikey Burnett Sues The Ultimate Fighter

Friday, July 4th, 2008

Mikey Burnett Sues The Ultimate Fighter for — get this — failing to provide a safe environment:

Mikey Burnett, one of the original Lion’s Den members, has filed suit in Clark County District Court against TufGuy Productions, Inc. d/b/a Ultimate Fighting Productions, Inc., the company that produces “The Ultimate Fighter” for Spike TV, as well as American International Group, Inc., an accident and health insurance company associated with the TV show.

According to the lawsuit filed on June 9, Burnett claims alleged negligence against the defendants, who “carelessly, recklessly and negligently failed to provide a safe environment for the Ultimate Fighter 4 participants.”

Specifically, the 34-year-old Burnett states that he suffered a career-ending spinal injury during the show’s tapings.

Burnett served as a competitor on the series’ fourth season entitled “The Comeback,” where UFC figures of old and not-so-old got a second chance at glory in the Octagon. Burnett’s appearance on the show, which aired from August-November 2006, ended years of obscurity the Tulsa, Okla. fighter endured after personal struggles with alcohol abuse, injuries and a horrendous recluse spider bite.

An intriguing character from his 1998 bouts at UFC 16 and 18, Burnett flamed out on the show when he failed to reach the finals.

The punchline:

During his tenure inside the ‘TUF’ house, the show aired Burnett running into a wall to stave off boredom.

Perhaps he needs a home with rubber walls.

It is acceptable to discriminate against Roma

Thursday, July 3rd, 2008

Italy’s highest appeal court has ruled that it is acceptable to discriminate against Romait is acceptable to discriminate against Roma [Gypsies] on the grounds that they are thieves:

The judgment, made public yesterday, comes amid a nationwide clampdown on the Roma community by Silvio Berlusconi’s government. Last week his interior minister, Roberto Maroni, announced plans to fingerprint all of Italy’s Roma, including children.

The ruling by the court of cassation, which appears to provide judicial backing for the government’s policies, was handed down in March, but reported only yesterday. The judges overthrew the conviction of six defendants who signed a leaflet demanding the expulsion of Verona’s Gypsies in 2001.

Among those convicted of racially discriminatory propaganda was Flavio Tosi, an official of the anti-immigrant Northern League, who has since become Verona’s mayor. He was quoted by a witness at his trial as having said afterwards: “The Gypsies must be ordered out because, wherever they arrive, there are robberies.”

The court of cassation decided this did not show Tosi was a racist, but that he had “a deep aversion [to Roma] that was not determined by the Gypsy nature of the people discriminated against, but by the fact that all the Gypsies were thieves”. His dislike of them was “not therefore based on a notion of superiority or racial hatred, but on racial prejudice”. The judges scrapped the two-month jail sentences and ordered that the case be reheard.

The Return of Thomas Malthus

Thursday, July 3rd, 2008

Robert Kaplan — himself something of a Malthusian — discusses The Return of Thomas Malthus:

Malthus was born in 1766 with a harelip and a cleft palate. He studied mathematics, history, and philosophy at Cambridge. Partly because of his speech defect, he decided to go into the church and live a somewhat reclusive life in the country. One of the most tranquil and cheerful of men, Malthus never minded interruptions, especially by children, to whom he would give his full attention. But this thoroughly decent man was humiliated by the literary and intellectual grandees of the age. The poet Shelley called him “a eunuch and a tyrant” and the “apostle of the rich,” simply because of his matter-of-fact empirical observation that society will always have rich people and poor people. Charles Dickens, Friedrich Engels, William Wordsworth, and Samuel Taylor Coleridge all heaped abuse on poor Malthus.

So what did Malthus say that was so terrible? He challenged the conventional view of human perfectibility that was in fashion during the aftermath of the French Revolution and the approach of a new century. He wrote in the realist spirit of Thucydides, Edmund Burke, and America’s Founding Fathers. He worried that leisure time and prosperity would produce as much evil as good, and that mass happiness would always elude society. He was a profoundly moral philosopher sensitive to the travails of the human condition. His specific theory — that population increases geometrically while food supplies increase only arithmetically — was eventually proven wrong, because the settlement of the New World and the Industrial Revolution would add significantly to agricultural output. And our current interest in Malthus may, too, prove short-lived if a new green revolution, for example, sweeps Africa.

Al Fin recently emphasized a point that needs plenty of emphasis: We’re not all in the same boat. In the first-world countries of North America, Europe, and Asia, technological progress and economic growth far outpace population growth, so standards of living can continue to rise.

Farewell to Alms by Gregory ClarkIn the third-world countries of Africa, on the other hand, extra lives saved are just more mouths to feed. They’re caught in a Malthusian Trap, where the marginal benefit of one more unskilled laborer is less than the cost of food.

Sure, a lack of food — or the high price of food — is the proximate cause of their woe, but what they need is not more food so much as greater productivity — and less reproductivity, I suppose.

(Hat tip to Coming Anarchy.)

Rules to Keep Your Skin in a Wall Street Massacre

Thursday, July 3rd, 2008

Michael Lewis (Liar’s Poker, Moneyball) has written some amusing rules to keep your skin in Wall Street massacre:

The first thing you need to know about recessions is that they don’t signal the end of anything on Wall Street.

They’re more like a red flag during a Formula One race: The cars coast gently around the track until the wreckage is cleared whereupon they all roar off as if the accident never happened. The difference is that, on Wall Street, it’s possible to make the disaster work for you.

You can inch your car quietly forward so, when the race recommences, you’re its surprise leader.

Rule No. 1: Betray your employer before your employer betrays you.

Chances are, if you work on Wall Street, you work for some giant corporation. Citigroup Inc., say, or Merrill Lynch & Co. The sheer size of these firms may convince you that they are, essentially, secure, that there is no better place to ride out a storm than among the tens of thousands of fellow employees.

This is a mistake.

No Safety in Numbers

There’s seldom any safety in numbers, and the more parlous the situation, the more dangerous it is to be in it with a lot of other people. London during an outbreak of the bubonic plague, the Superdome during Hurricane Katrina, the New Jersey suburbs: People are always clustering together precisely where and when they should not.

In World War I, hordes of men charged directly into machine- gun fire, no doubt reassured that they weren’t alone.

The hole you should crawl into, he says, is a hedge fund.

Rule No. 2: Remember what you are selling.

No matter what you’ve told yourself in good times, to justify the huge paychecks you have received, you aren’t selling actual money-making expertise. For decades, brokers and money managers as a group have underperformed the market. Yet ordinary investors continue to solicit their advice and pay them for their services. Why?

Greed, contrary to popular belief, isn’t what keeps this strange wheel spinning. Greed eventually gropes its way to self- interest. In good times, the dominant psychological impulse can be mistaken for greed but what’s really going on is that a lot of people are worried everyone else is getting rich and they aren’t.

At the bottom of the Wall Street money machine isn’t greed but anxiety. [...] A calm investor is one who might think twice before investing in your hedge fund.

You need to learn to talk to investors in new ways. To frighten them so terribly that they feel compelled to pay someone to hold their sweaty hands.

Rule No. 3: Hide your motives.

Or, specifically, minimize the appearance of financial interest.

Don’t tell anyone how well you’re doing for yourself, for example, not even women you have just met. Recessions blow in with them a general backlash against worldly pleasures and material obsessions.

You must reckon with this shift in public values, for it will occur even on Wall Street, and threaten to expose your ambition as freakish. A lot of people you thought you knew are about to rediscover what’s important in life: wife, kids, the love of one’s fellow man. But you are not.

Don’t worry: it’s temporary. This is still America.

Spain awards apes legal rights

Wednesday, July 2nd, 2008

Spain awards apes legal rights:

The Spanish parliament’s environment committee last week approved resolutions for chimpanzees, gorillas and orangutans to gain some statutory rights currently applicable only to humans. It is thought to be the first time a national legislature has taken such action.

The resolutions, which passed with cross-party support and are expected to be approved as laws by the full parliament within a year, are based on the Great Ape Project, a framework designed by scientists and philosophers who believe that humans’ closest biological relatives deserve the right to life, liberty and protection from torture.

The laws will ban potentially harmful research, ape trading, profiting from apes, and using apes in performances. Zoos could still legally hold apes, but living conditions must be “optimal”.

Will this appease Grodd?

On the Waterboard

Wednesday, July 2nd, 2008

When you read that Christopher Hitchens has volunteered to undergo waterboarding, you expect something far more terrifying than a few portly guys in khakis pouring a few ounces of water — from an ordinary water bottle, no less — onto a hand towel over his face. And you certainly don’t expect an adult-contemporary soundtrack.

The black hoods are scary though, I’ll admit, and evidently the whole process is so unbearable that Hitchens had to stop almost immediately:

“It doesn’t simulate the feeling of drowning. You are being drowned — slowly.”

DIY d12 Handbag (of Holding)

Wednesday, July 2nd, 2008

I don’t have much use for a DIY d12 Handbag (of Holding), but the gamer-geek in me is amused.

(Hat tip to BoingBoing.)