Singapore Targets Late Wedding Guests

Wednesday, September 17th, 2003

Singapore provides an endless stream of darkly comic government programs. From Singapore Targets Late Wedding Guests:

Singapore on Wednesday began its latest behavior modification campaign — a wedding “punctuality drive” — to encourage guests to turn up on time for couples’ big day.

The government-backed Singapore Kindness Movement said it would provide 400,000 cards for couples to insert into their invitations as “gentle reminders.”

Previously the group has led efforts to encourage the city-state’s citizens to smile more, wave at fellow motorists and switch off mobile phones in cinemas.

“Wedding couples are held back from starting their wedding dinners when the majority of their guests turn up late,” the Singapore Kindness Movement said in a statement.

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