GE Launches New Appliances Ad Featuring Beauty & Brains

Monday, May 5th, 2003

GE’s new Beauty & Brains ads promote their new GE profile series (“a real-life marriage of beauty and brains”) with a montage sequence of super-geek bumps into super-model at laundromat, geek and model fall in love, etc.:

They meet. They fall in love, marry, start a family… and equip their house with GE Profile series appliances — a real life marriage of beauty and brains. View GE’s latest “imagination at work” ad featuring GE Consumer Products-Appliances.

The best part: during their courtship, she opens a gift — and it’s a Third-Edition Dungeons & Dragons Player’s Handbook.

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