Games Girls Play

Saturday, May 31st, 2008

Brian Caulfield of Forbes discusses Games Girls Play — that is, the casual video games that adult women play:

Consumers paid $2.25 billion for such games last year, and the demand for titles like “Diner Dash” is growing 20% year-over-year, according to the Casual Gaming Association.

And while casual games appeal to everyone from pre-teens to old men (the world’s richest man, Warren Buffet, 77, haunts online bridge parlors while using the handle “T-bone”), women over 35 are the most likely to pay for them; 75% percent of those who pay for casual games are women, and 72% are over 35 years old.

The result: The gaming industry is hustling to remake itself to please these paying customers.

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