Jason Zengerle calls Malcolm Gladwell a Geek Pop Star, but after the amazing success of The Tipping Point and Blink, Gladwell has decided to get serious — something that often spells the end of a good run:
Where he once focused on cool-hunting and T-shirts in his New Yorker articles, now it’s IQ tests and pension systems. “There is a kind of underlying social vision in a lot of his pieces,” says Henry Finder, his editor at the magazine. “The basic vision says how we fare in life isn’t just determined by ourselves and our character, it’s determined by a lot of other things that are beyond our control.” Gladwell has expanded that social vision into a book that he describes as “more political” and “a little angrier” than his previous efforts. “The interesting part of this now is trying to figure out what you do with the idea,” he says, explaining the new approach he took with Outliers, “as opposed to before, where the interesting part was just explaining the idea.” Bruce Headlam, a childhood friend of Gladwell’s who’s now an editor at the New York Times, calls Outliers “the book that’s closest to Malcolm’s heart.”“When I wrote Tipping Point, my expectation was it would be read by my mom and that was it,” Gladwell says. “I had no notion I was creating a kind of public document. Now I realize I have a bit of a podium, so it seems silly to put the podium to waste.”
I feel like I’m about to watch a “very special episode” of my favorite sitcom.