In the case of the creative industries, being told that their employment practices are classist, racist and sexist would irritate and anger most senior staff, even when they implicitly accept the reality. Take their case study of one of the major TV companies, which they disguise as “6TV”, who, in the words of one self-employed — and underemployed — working-class actor, are “all these middle-class people making…working-class programme[s]”.
The creative industries’ diversity problem is obvious from the outset. It is partly about behaviour, an easy switch between the demotic and more rarefied. Senior commissioners at 6TV can put their boxfresh trainers up on the desk and swear freely, but only because they know how to do it at the right time and in the “right” context.
Friedman and Laurison’s interviews illustrate the power of “studied informality” — essentially the way in which working class ways of being have been ruthlessly appropriated by the upper middle-class as a way to make money and cachet from authenticity. 6TV’s commissioners pride themselves on programming that connects with “real people”, living “real lives” in “real places”. At the company’s gladiatorial commissioning meetings, where programme ideas get thrashed out, the most coveted skill is a kind of highbrow banter. You can proclaim, as one commissioner does, that “We’re talking about TV…it’s not Hegel!”, but you still have to know who Hegel is and to know how to get a laugh out of bringing up his name.
In other words, the authors highlight the multiplying effects of factors that privilege the already privileged. It’s not just that having rich parents makes your upbringing well resourced, which in turn makes you less risk-averse, secure in the knowledge that you have money to fall back on. It means being used to dinner settings with more than one fork. It means going to schools where the stock in trade is the cultivation not of passionate argument but of dispassionate debating skills — because none of it really matters, does it Boris? Wordplay, wit, highbrow references, and above all, the display of lightly worn intelligence deployed to raise a knowing chuckle, are the real currency of the professional elite.
Not in the US!