Scott Adams has some fun introducing his latest book, Loserthink: How Untrained Brains Are Ruining America:
I know from experience that many of you will give this book as a gift to the unproductive thinkers in your lives, and I wanted to create a complete picture for them, if not for you, O wise book-giver.
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We humans give greater weight to things that have names. And giving loserthink its name creates a shorthand way of mocking people who practice unproductive thinking. Mockery gets a bad rap, but I think we can agree it can be useful when intelligently applied. For example, mocking people for lying probably helps to reduce future lies and make the world a better place, whereas mocking people for things they can’t change is just being a jerk.
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Naming things can weaponize them.
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The risk of mockery changes behavior. I would go so far as to say it is one of history’s most powerful forces.
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Before I introduced the term loserthink, what word would you have used to describe a smart person who has a mental blind spot caused by a lack of exposure across different fields?
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You would probably default to the closest word in your vocabulary, which might be stupid, dumb, idiot, and the like. I don’t have to tell you it’s hard to change someone’s mind after you call him an idiot. And if you take the high road and the intellectual path, describing a person’s mental blind spots with terms such as confirmation bias or cognitive dissonance, your target will claim you are actually the one suffering from those cognitive errors, and the discussion goes nowhere.
(The audiobook seems to be on sale right now.)