As part of a new sponsorship deal with USA Luge, comic book publisher Valiant Entertainment has redesigned the national team’s bodysuits and helmets to resemble the orange-and-blue scheme of X-O Manowar’s suit of armor — but this is what caught my attention:
The plan started with Gordy Sheer, a former Olympic silver medalist for the U.S. luge team and now its marketing director. Last year, Mr. Sheer mentioned his vision to the owner of another luge-team sponsor, who in turn introduced him to a former head of Marvel Entertainment, Peter Cuneo. Since helping steer Marvel from bankruptcy to a $4.3 billion acquisition by Disney, Mr. Cuneo invested in Valiant and became chairman.
Disney acquired Marvel for more than LucasFilm? Wow.