Israel’s Latest Export

Friday, January 6th, 2012

Steven Zeitchik of the Los Angeles Times reports that Hollywood has been importing TV show concepts from Israel:

“Homeland,” which broke Showtime’s ratings record for a first-year series finale, is adapted from the Israeli show “Hatufim” (Prisoners of War). It’s one of a host of U.S. programs that began life as a Hebrew-language series in this Mediterranean nation of only 8 million people. “Who’s Still Standing?,” the new NBC quiz program in which contestants answering incorrectly are dropped through a hole in the floor, is also an Israeli import. So is the former HBO scripted series “In Treatment,” which starred Gabriel Byrne and ran for three seasons.

And that’s just the beginning: Nearly half a dozen shows in development at U.S. networks — including the divorce sitcom “Life Isn’t Everything” (CBS), a time-travel musical dubbed “Danny Hollywood (the CW) and the border-town murder-mystery “Pillars of Smoke” (NBC) — are based on hit Israeli series, their themes and language tweaked for American audiences.

So, why has it taken so long for Israel to export show concepts?

The industry was born only in 1993, after deregulation; before then, the lone state-run television station might broadcast reruns of “The A-Team” and “Three’s Company,” play the national anthem and simply go off the air at midnight.

You have to smile at the way they tiptoe around certain things while suggesting explanations for Israel’s success in the entertainment industry:

Israeli television’s gallows humor fits with post-9/11 American anxiety; Israelis are preoccupied by some of the same subjects as American network executives (“the country has more psychologists per capita than anywhere else in the world, and that leads to psychologically complex stories,” said David Nevins, Showtime’s president of entertainment); a U.S. business that has grown restless with traditional sources; Israeli shows are relatively cheap; and Israeli TV’s small budgets birth creative storytelling.

“When you don’t have a lot of money, you find more interesting and clever ways to write a script,” said Daniel Lappin, the creator of “Life Isn’t Everything,” a sitcom about a divorced couple that can’t get out of each other’s lives that ran for nine seasons in Israel. Lappin — who like Raff and Stollman, also spent some of his formative years in the U.S. — is working with “Friends” writer Mike Sikowitz on the CBS version of “Life.”

American executives, who for years looked to more established territories for imports, say they’ve felt a certain kinship with Middle East creators.

“God bless those Israelis,” said NBC entertainment chief Robert Greenblatt, whose network has “Still Standing” and “Pillars of Smoke.” “They’ve somehow done a great job of finding things that translate well.”

A certain kinship? Indeed…

Leave a Reply