No One Hit Toy This Christmas

Thursday, December 15th, 2011

There’s no one hit toy this Christmas:

Retailers have cut down on toys overall — imports of toys in August and September, important months for building holiday inventory, dropped by 9.8 percent compared with last year, according to an analysis of Census Bureau data by Panjiva.

Yet not every product is being cut. Shipments of Legos into the United States in August, September, October and November rose about 155 percent from the same period last year, while those of Hot Wheels rose 43 percent and Barbie merchandise rose 17 percent, according to an analysis of Customs data by Panjiva.

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