Even the Wall Street Journal is discussing My Little Pony‘s surprising popularity with men, or bronies:
It wasn’t supposed to be this way. When Hasbro Inc. and Discovery Communications Inc. revived the “My Little Pony” franchise on a new television network called The Hub, an executive told investors the remake was for “the three- to six-year-old girl and her mom, who has fond memories of ‘My Little Pony’ from her childhood.”
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The Hub Chief Executive Margaret Loesch said she is aware of the show’s strong following among young males, but says the majority of adult viewers are still overwhelmingly female. “I think part of why it resonates is the funky, flying mystical creatures,” she says. “The combination of plenty of action and heart gives it broad appeal.”Some bronies disdain Hasbro’s Pony figurines, which they find too commercial and not “show-accurate.” A pet peeve: On TV, Princess Celestia is a heavenly white, but the toy is cotton-candy pink. So the bronies frequently buy unofficial merchandise from each other, including treasures such as pipe-cleaner Ponies.