As cruise ships have become more crowded, cruise lines have seen a need for the return of the class system:
Like first-class airline passengers, guests staying in the private complexes pay premiums for their perks. Depending upon the time of year, a three- or four-night cruise to the Bahamas on the Disney Dream, for example, costs $439 per person double occupancy in a regular stateroom with balcony. A balcony room on the concierge level is $2,159 per person.
While cruise lines must invest in the extra amenities and staff, these guests also tend to spend more when they’re onboard.
Royal Caribbean began what it calls its “suite enhancement program” two years ago after it noticed that guests staying in suites were giving their staterooms high marks in guest feedback surveys, but were rating the overall cruise less favorably than other passengers. Focus groups showed that these high-end guests “weren’t feeling like they were special when they left their suite,” says Lisa Bauer, senior vice president of hotel operations for Royal Caribbean International.
The top amenity the guests wanted was separate spaces reserved for them alone. So the brand added private pool-deck areas, reserved seating at the theaters, private cocktail parties with the ships’ captains and priority boarding and disembarking. “The ratings soared,” Ms. Bauer says.
A major perk of being a ship-within-a-ship guest is getting to skip the lines.