Americans have never really understood ideological warfare, Eric S. Raymond says:
Our gut-level assumption is that everybody in the world really wants the same comfortable material success we have. We use “extremist” as a negative epithet.
The Soviets, on the other hand, were masters of the game:
They made dezinformatsiya (disinformation) a central weapon of their war against “the main adversary”, the U.S. They conducted memetic subversion against the U.S. on many levels at a scale that is only now becoming clear as historians burrow through their archives and ex-KGB officers sell their memoirs.The Soviets had an entire “active measures” department devoted to churning out anti-American dezinformatsiya. A classic example is the rumor that AIDS was the result of research aimed at building a ‘race bomb’ that would selectively kill black people.
On a different level, in the 1930s members of CPUSA (the Communist Party of the USA) got instructions from Moscow to promote non-representational art so that the US’s public spaces would become arid and ugly.
Americans hearing that last one tend to laugh. But the Soviets, following the lead of Marxist theoreticians like Antonio Gramsci, took very seriously the idea that by blighting the U.S.’s intellectual and esthetic life, they could sap Americans’ will to resist Communist ideology and an eventual Communist takeover. The explicit goal was to erode the confidence of America’s ruling class and create an ideological vacuum to be filled by Marxism-Leninism.
Accordingly, the Soviet espionage apparat actually ran two different kinds of network: one of spies, and one of agents of influence. The agents of influence had the minor function of recruiting spies (as, for example, when Kim Philby was brought in by one of his tutors at Cambridge), but their major function was to spread dezinformatsiya, to launch memetic weapons that would damage and weaken the West.
Raymond lists the Soviets’ memetic weapons:
- There is no truth, only competing agendas.
- All Western (and especially American) claims to moral superiority over Communism/Fascism/Islam are vitiated by the West’s history of racism and colonialism.
- There are no objective standards by which we may judge one culture to be better than another. Anyone who claims that there are such standards is an evil oppressor.
- The prosperity of the West is built on ruthless exploitation of the Third World; therefore Westerners actually deserve to be impoverished and miserable.
- Crime is the fault of society, not the individual criminal. Poor criminals are entitled to what they take. Submitting to criminal predation is more virtuous than resisting it.
- The poor are victims. Criminals are victims. And only victims are virtuous. Therefore only the poor and criminals are virtuous. (Rich people can borrow some virtue by identifying with poor people and criminals.)
- For a virtuous person, violence and war are never justified. It is always better to be a victim than to fight, or even to defend oneself. But ‘oppressed’ people are allowed to use violence anyway; they are merely reflecting the evil of their oppressors.
- When confronted with terror, the only moral course for a Westerner is to apologize for past sins, understand the terrorist’s point of view, and make concessions.
The true measure of Soviet success is that most of us no longer think of these memes as Communist propaganda at all:
It takes a significant amount of digging and rethinking and remembering, even for a lifelong anti-Communist like myself, to realize that there was a time (within the lifetime of my parents) when all of these ideas would have seemed alien, absurd, and repulsive to most people — at best, the beliefs of a nutty left-wing fringe, and at worst instruments of deliberate subversion intended to destroy the American way of life.