After hearing ordinary workers referred to as team members, cast members, associates, etc., you may ask, What’s wrong with employees?
The introduction to Charles Nordoff’s The Communistic Societies of the United States (1875) reminds us that even employees began as a euphemism:
Though it is probable that for a long time to come the mass of mankind in civilized countries will find it both necessary and advantageous to labor for wages, and to accept the condition of hired laborers (or, as it has absurdly become the fashion to say, employés), every thoughtful and kind-hearted person must regard with interest any device or plan which promises to enable at least the more intelligent, enterprising, and determined part of those who are not capitalists to become such, and to cease to labor for hire.