The Brains of TSA

Monday, December 22nd, 2008

David Henderson says you’ll wonder why he’s quoting his own Making Great Decisions in Business and Life while discussing The Brains of TSA, but be patient:

A few years ago, I volunteered to serve hamburgers, hot dogs, and veggie burgers at a barbecue held at my daughter’s high school. When it looked as if we were running out of any of the three items, one of the cooks would put more of those items on the grill. At one point, the line got long, with about 12 people suddenly waiting for their meal. That was the symptom of the problem. The cooks quickly put more burgers on the grill. That was their solution. But I looked down and saw that I had about four each of hot dogs and veggie burgers. I realized that the cooks were implicitly assuming that everyone wanted hamburgers. But, I wondered, what if some of them were in line for hot dogs and veggie burgers? There was a simple solution that addressed the real problem: ask them. So I announced, in my booming voice, “Anyone who’s in line for hot dogs or veggie burgers please come up here.” Immediately, six people came up, cutting the apparent hamburger line in half. Interestingly, the server who had made the panicked request to the cook for more hamburgers was a high-level manager at a logistics firm. He didn’t see any easy way around the problem.

The punchline:

When Charley and I tell a story of poor thinking, we almost never give the name of the person. But here I’ll make an exception. This high-level manager of a logistics firm? Well, his name is Kip Hawley and he’s now head of TSA.

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