The Brash Programmers at 37signals Will Tell You: Keep It Simple, Stupid — and reap the rewards:
When he released Basecamp in February 2004, Fried expected the monthly subscription fees, which today range from $12 to $149, to generate sales of $5,000 a month by the end of Basecamp’s first year; they reached that target in six weeks. Five months later, Hansson packaged his Ruby shortcuts and released them as Ruby on Rails, which started winning converts almost immediately.
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Rails has continued its run of popularity; over the years, tens of thousands of programmers have used it to create countless online applications, including podcasting service Odeo and microblogging phenomenon Twitter. And Basecamp, 37signals’ Rails-powered, easy-to-use online collaboration software, boasts more than 2 million account holders. Signal vs. Noise, the 37signals blog, pulls in 75,000 readers a day.