Unleash a Craze for Girls

Tuesday, November 13th, 2007



Peter Adkison, of Magic: The Gathering and D&D fame, hopes to unleash a craze for girls this time — with ponies, unicorns, and secret codes:

He has already introduced America to a boy-oriented trading card game (Magic: The Gathering) and one with unisex appeal (Pokémon). Now, Peter D. Adkison is hoping to find new success with a line of collectible cards aimed at girls.

This time the product may be a tougher sell because girls in the desired age group — 6 to 12 — have never driven a trading card craze.

The cards, called Bella Sara, are clearly more girl-friendly than the latest set of hockey cards or Dragon Ball Z cards. They have pastel colors, fanciful pictures of unicorns and virtual horses to groom, along with girl-power sayings like “Have the courage to trust yourself” and “Use your love to bring peace to the world.”

But history is against Mr. Adkison. “Is it possible a trading card product could catch on primarily with girls?” said Alan Narz, a columnist for Card Trade magazine. “Yes. Has it ever been done? No.”

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