Swivel Aims To Become The Internet Archive For Data

Tuesday, December 5th, 2006

Swivel Aims To Become The Internet Archive For Data — or, as they describe it, the YouTube for data:

Swivel Co-founders Dmitry Dimov and Brian Mulloy start off by describing their company as “YouTube for Data.” That’s a good start for someone trying to understand it, because the site allows users to upload data — any data — and display it to other users visually. [...] Uploaded data can be rated, commented and bookmared by other users, helping to sort the interesting (and accurate) wheat from the chaff. And graphs of data can be embedded into websites. So it is in fact a bit like a YouTube for Data.

But then the real fun begins. You and other users can then compare that data to other data sets to find possible correlation (or lack thereof). Compare gas prices to presidential approval ratings or UFO sightings to iPod sales. Track your page views against weather reports in Silicon Valley. See if something interesting occurs.

And better yet, Swivel will be automatically comparing your data to other data sets in the background, suggesting possible correlations to you that you may never have noticed.

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