Music, Wine and Will shares the amusing findings from a study done by Adrian North and colleagues from the University of Leiceste:
You go to the supermarket and stop by some shelves offering French and German wine. You buy a bottle of French wine. After going through the checkout you are asked what made you choose that bottle of wine. You say something like ‘It was the right price’, or ‘I liked the label’. Did you notice the French music playing as you took it off the shelf? You probably did. Did it affect your choice of wine? No, you say, it didn’t.That’s funny because on the days we play French music nearly 80% of people buying wine from those shelves choose French wine, and on the days we play German music the opposite happens.
Customers have been influenced in what kind of wine they buy, but they don’t know that they have.