Virginia Postrel explains why even an overwhelming array of choices isn’t really a problem in Consumer Vertigo: A new wave of social critics claim that freedom’s just another word for way too much to choose. Here’s why they’re wrong.:
Outside the artificial constraints of a psychology experiment, people adapt pretty effectively to proliferating choices. We go back to our favorite restaurant and order the same dish because we know we’ll like it. We find a toothpaste that suits us and stick to it. We don’t always choose anew.