By Accident or Design, Selling T-Shirts Is Big Business on Web

Wednesday, May 4th, 2005

I’ve been meaning to make my fortune designing t-shirts since I was in high school. I’m not sure why I haven’t. Anyway, it’s quite popular on the Net these days. From By Accident or Design, Selling T-Shirts Is Big Business on Web:

It’s not hard to make money on T-shirts. Mr. Mowry, the accidental T-shirt merchant, often gets his shirts from CafePress.com, a San Leandro, Calif., company that prints designs on shirts and other products and even ships them directly to a Web site’s customers.

CafePress charges a vendor like Mr. Mowry a base price of $8.99 for a T-shirt with a customized logo printed on it. Mr. Mowry then charges $19 or more for the finished product. That leaves him $10 per shirt in pretax income. Using a local apparel printer, which charges him only $5 for a basic T-shirt with printing, Mr. Mowry’s profit margins can be as high as $14 a shirt.

Mr. Mowry’s best-selling T-shirts today include one with the message ‘Shiny Objects Distract Me,’ written in colorful fonts on the front. Another is rubber-stamped with the words ‘Does Not Play Well With Others.’

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