The Election Past, President’s Message Gets a New Accent

Tuesday, March 22nd, 2005

It looks like the president’s communication coaches are doing their work. From The Election Past, President’s Message Gets a New Accent:

At a late-afternoon Paris news conference in May 2002, a jet-lagged President Bush rushed through sentences, mangled some words and teased an American journalist for asking President Jacques Chirac a question in French. Asked about street demonstrations protesting his presence, Mr. Bush drawled: “The only thing I know to do is speak my mind…. A lotta people on the Continent o’ Europe appreciate that.”

Last month, addressing European leaders in Brussels, Mr. Bush spoke precisely, with only traces of his twang. He paid homage to the Continent’s political legacy, such as the Magna Carta, and flawlessly pronounced the name of Albert Camus.

Linguists and longtime watchers of Mr. Bush say it is evidence of a subtle but unmistakable change the 43rd president has undergone in speaking style. He is enunciating more clearly and dotting his remarks with more literary references. Gone is much of the verbal swagger, which produced such memorable first-term phrases as “bring ‘em on” (said of Iraqi insurgents) and “dead or alive” (said of catching Osama bin Laden). Some linguists even say they detect a dialing-down of Mr. Bush’s Texas accent, at least in his formal speeches.

The more careful speaking style also has meant fewer verbal slip-ups. Jacob Weisberg, who filled four books, numerous Web entries and a calendar series with Bush malapropisms, says his supply of new material has slowed to a trickle. “In a press conference in his first year I might get five” bloopers, says Mr. Weisberg, who is editor of Slate, the online magazine. “Now I’m pretty lucky if I get one or two.”

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