As Billionaires Run Amok on TV? points out, Terry Southern wrote satire way ahead of its time:
Southern, the legendary novelist, journalist and screenwriter, died back in 1995, way too soon for him to savor the exquisite pleasure — or perhaps the hideous pain — of seeing one of his most outrageous comic ideas come to life as the latest craze in reality TV, which is, of course, sadistic billionaires tormenting money-grubbing weasels.
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Back in the ’50s and ’60s, Southern was famous, the author of “Candy,” a comic porn novel, as well as the screenplays of such classic movies as “Easy Rider,” “The Loved One” and, best of all, the brilliantly demented Cold War comedy “Dr. Strangelove.” Southern had a dark, sardonic wit and he traveled in the hippest of circles, hanging out with the Rolling Stones, Allen Ginsberg and Lenny Bruce. He was so cool the Beatles put his face on the cover of their “Sgt. Pepper” album.In 1960, Southern published a novel called “The Magic Christian,” the comic tale of Guy Grand, a billionaire who amuses himself by staging elaborate pranks that cause people to reveal how much they’re willing to degrade themselves for money.
In the book’s most famous scene, Grand buys a building in downtown Chicago, demolishes it and builds a gigantic vat perched atop a huge gas heater. He fills the vat with 300 cubic feet of manure, urine and blood purchased from the Chicago stockyards. When this hellish cocktail is nice and hot, he stirs 10,000 $100 bills into it and puts up a sign that reads “FREE $ HERE.”
And then … well, people will do just about anything for money, won’t they?