Soichiro Honda: Uniquely Driven explains how the founder of Honda was a driven individualist who hated the myth “that the industrial success of post-World War II Japan was rooted in the country’s traditional values of consensus, sublimation of the individual, and worker harmony”:
Honda left school at age 15 to seek work as an auto mechanic in Tokyo. His first job was hardly auspicious: For a year he cared for the infant baby of his boss’s family. With the child in tow, he often wandered the garage, watching the mechanics and making suggestions. As Honda tinkered with engines in between diaper changes and bottle feedings, it became obvious that his strength wasn’t in child care but rebuilding engines.He was so good at it that he starting building engines for racing. He soon attempted a full-time stint as a professional race-car driver, but a crash suffered in a race nearly killed him and sent him back to work as a mechanic. A second crash soon after, in which he drove off a bridge with several geishas in the car (everyone survived), put a stop to a nightlife that, like his race-car driving, had veered out of control.
A newly focused and newly wedded Honda began working for a succession of mechanics in the mid-1930s, a period in which he focused largely on refining piston action to build a higher performance engine. When he formed his own company in 1937, Japanese militancy was at its height, and in 1938, Honda’s company was forced to switch to building engines for the Imperial Navy’s boats and planes. After Allied bombing leveled his factory near the end of the war, Honda showed that his mechanical genius extended to pursuits other than cars. For more than a year, he made a living brewing alcohol with a homemade still.
In 1948, he returned to his true love by starting a new company: Honda Motor Co. This time, he took on a partner, Takeo Fujisawa, to handle the back-office operations that Honda found so crushingly dull. They soon came up with the batabata, a motorized bicycle named after the sound the engine made.
Fascinating guy.