Manufacturers are producing “figure-enhancing” jeans for men now. From WSJ.com – Jeans Makers Launch New Styles To Flatter the Male Figure:
The new styles feature many of the same touches that designers have brought to women’s jeans: low-rise cuts, stretchy fabrics, bleached-out colors — and, of course, higher price tags.
I can’t be the first person to point out that men and women have different figures, so what enhances a female figure might not enhance a male figure. For example:
Chip and Pepper, a Los Angeles label, lowered the back pockets on one men’s style by several inches — it’s supposed to help the pear-shaped fellow — and left the zipper fly exposed on another. Seven for All Mankind put Lycra in some styles when it launched men’s jeans in the fall last year, offering both stretch and relaxed-stretch styles for $256. Adriano Goldschmied, known as AG, also sells stretch jeans for men. “Men have fat days and skinny days too,” says NPD’s Mr. Cohen.
Last I checked, men don’t have fat days and skinny days.
Here’s how to guarantee that I won’t buy your jeans:
To encourage men to try on the new styles, Diesel stores stock most of the jeans on high shelves behind the sales counter — so guys can’t buy them without consulting a salesperson first.
I find this…amusing:
British designer Andrew Buckler, who founded his label in 2001 and gave his first runway show this spring, says his fledgling company is already profitable largely because of the success of jeans “designed, cut and styled specifically for men.”
Jeans have always been “designed, cut and styled specifically for men” — that’s why designer jeans for women were such a hit 25 years ago; no one had made jeans designed, cut and styled specifically for women before.