After the Boom, Cisco Is Learning to Go Slow

Wednesday, May 7th, 2003

How about that crazy tech boom? Remember that? From After the Boom, Cisco Is Learning to Go Slow

In a way, 19-year-old Cisco is learning how to run a real business. Its efficiency moves might be natural for older companies accustomed to economic cycles. But Cisco had never experienced such cycles: Between 1995 and 2000, Cisco’s revenue grew an average of 53% annually, an unheard-of rate for a multibillion-dollar company. Just keeping pace consumed all of Cisco’s energy, leaving little time for rules or reflection.

Fortunately, it sounds like they’ve adapted.

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