Match.com, AT&T Wireless Try Location-Based Dating explains how the potential for stalking is being taken to the next level:
The system matches users according to their profiles and, for now, zip codes, and the matched users can then message each other. By the end of the month, Match.com said, the service will be enhanced with location-based technology, which will match users based on the approximate geographical location of their cellphones.Mr. Nakao said the location technology is based on the carriers’ experience setting up e911 — an emergency system mandated by the Federal Communications Commission that allows emergency calls from cellphones to be pinpointed geographically.