Grittier and without the Hooks

Sunday, October 2nd, 2016

Forrest Stuart wanted to interview Chicago “youth” about the police, but what they wanted to talk about was the gang scene:

There are hundreds of gangs in Chicago these days, a splintering that occurred in the wake of the collapse of the traditional “supergangs” like the Black Disciples and Vice Lords in the ’90s. As dangerous as their predecessors, they operate as block-level factions, making the city a complicated patchwork of warring territories. In a relatively recent phenomenon, many of these gangs produce drill music — a Chicago-born low-fi version of gangsta rap, full of hyperviolent boasts and taunts. (Think NWA, but grittier and without the hooks.)

By keeping their ears open, these kids I was interviewing can quickly figure out whose territory they are in. If they are walking through a neighborhood and hear a certain kind of drill coming from a passing car or a phone speaker, they know that corner belongs to the gang Diddy Grove. If they’re in Diddy Grove territory and notice songs by O-Block, that tells them Diddy Grove and O-Block are likely cliqued up.

[...]

As I’d soon find out, CBE makes three kinds of videos. In one, they talk about nameless, faceless rivals, or haters. In another, they specifically target a rival gang with lyrics like “So-and-so’s a bitch” or “So-and-so’s a snitch.” And then there’s an in-between kind, which to an outsider sounds like generic disses but is actually very targeted, with the rapper flashing a rival gang’s hand signs upside down. This was that kind of video.

The shoot took place all over the Lincoln Homes — in the stairwell, in the courtyard. And in nearly every shot, the guys were rolling blunts, smoking, and drinking. A crowd of onlookers soon grew. Most of them were kids who knew every lyric to Blaze’s song. CBE has this real nationalistic quality for people living in the Lincoln Homes. They look at the members as heroes.

It’s surprising how much strategy goes into the making and posting of these videos on YouTube and SoundCloud. CBE members are constantly considering how to get the most views. (At least one of their videos has exceeded five million.) The thinking is that if a video pulls enough, record labels will start calling. Sometimes the guys will record a video but wait to release it until a rival gang member — preferably one they’ve called out — is shot, so that it seems like CBE is taking credit. It’s all about convincing viewers that CBE really does the violent stuff that they rap about — and often they do.

Their model is inspired by the local patron saint of drill rap, Chief Keef, who successfully leveraged the persona of a black superpredator. The more he portrayed himself as a reckless, gun-toting, ruthless murderer, the more attention he got. Eventually, Interscope Records signed him to a $6 million deal and off he went to Los Angeles. Hardly a day goes by without someone from CBE mentioning Keef.

[...]

As one of the other CBE rappers would always say, “You know, white people, Mexicans, bitches, those people don’t live the life, but they love hearing about it. People want the Chiraq stuff. They want a superthug ghetto man, and I’m giving that to them. I’m just playing my role.”

Comments

  1. Jeff R. says:

    A combination of weird, sad, pathetic, and revolting. How big a clown is “Chad,” by the way? Pity they didn’t actually shoot him, if you ask me.

  2. BJK says:

    Chad is probably Chad Hanks, son of Tom Hanks.

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