Art Therapy « Isegoria

Art Therapy

Wednesday, April 8th, 2015

The bestselling title on Amazon is not a novel. It’s not a piece of non-fiction, either. It’s a coloring book — for adults:

Basford’s intricately drawn pictures of flora and fauna in Secret Garden have sold 1.4m copies worldwide to date, with the newly released follow-up Enchanted Forest selling just under 226,000 copies already. They have drawn fans from Zooey Deschanel, who shared a link about the book with her Facebook followers, to the South Korean pop star Kim Ki-Bum, who posted an image on Instagram for his 1.6 million followers.

“It’s been crazy. The last few weeks since Enchanted Forest came out have been utter madness, but fantastic madness,” said Eleanor Blatherwick, head of sales and marketing at the books’ publisher, small British press Laurence King. “We knew the books would be beautiful but we didn’t realise it would be such a phenomenal success.”

And it is not just Basford who is reaping the benefits of the hordes of adults who, it turns out, just wanted something to colour in. In the UK, Richard Merritt’s Art Therapy Colouring Book sits in fourth spot on Amazon’s bestseller lists, Millie Marotta’s Animal Kingdom — detailed pictures of animals to colour – sits in seventh, and a mindfulness colouring book sits in ninth. Basford’s titles are in second and eighth place — that’s half of Amazon.co.uk’s top 10 taken up by colouring books for adults.

At independent UK publisher Michael O’Mara, which has sold almost 340,000 adult colouring books to date, head of publicity, marketing and online, Ana McLaughlin, attributes the craze to the way the category has been reimagined as a means of relaxation. “The first one we did was in 2012, Creative Colouring for Grown-Ups. It sold strongly and reprinted, but it was last year that it all really mushroomed with Art Therapy, in June. It really took off for us — selling the anti-stress angle gave people permission to enjoy something they might have felt was quite childish,” she said.

If you spend any time around kids, you probably already know how soothing coloring can be.

Posted in Media | 1 Comment »

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Slovenian Guest says:

April 8, 2015 at 2:06 pm

Only adult diapers can make this experience better!

Amazon should get in front of the trend and offer bundles…

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