From Film, to Game, to Bargain Bin

Saturday, September 13th, 2008

While video games based on movies are generally of excremental quality, Chris Bateman notes, they still sell well — and there are sound reasons for the path From Film, to Game, to Bargain Bin:

Film-to-game adaptations are a merchandising proposition — the whole basis of the commercial viability of the form is to get the game on the shelves when it can share in the hype of the movie (thus saving on marketing costs). Consequently, the damned souls condemned to work on a film-to-game adaptation are immediately up against the clock. The famed E.T. The Extra-Terrestrial game had to be made in six weeks — when this is taken into account, its poor quality is perhaps more forgiveable.

That’s just the beginning of the problem though. Not only do you have insufficient time to work on these kinds of projects, but you are usually working solely from the screenplay (because you have to start work before principal photography has begun) and so if the goal of the project is to have the game represent the film, you can look forward to a panoply of crises later in the project as you discover your game doesn’t match the film at all. Not to mention that as well as having a publisher interfering with the development process, you also have the licensors from the movie studio interfering — and this usually means even more disastrously ill-conceived feedback than usual.
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And let’s not forget, many of these games do sell rather well. Sales figures below half a million are quite rare for a big film-to-game license, and figures around a million are common. These aren’t exactly a high watermark figure (five, ten and fifteen million unit sales exist for the best titles in the current market) but they probably bespeak of a project in profit. Remember that E.T. game that everyone likes to knock? It still sold 1.5 million units. The game is only considered a failure because Atari paid too much for the license and thus manufactured too many units trying to hit the break point; if their bid had been reasonably judged, they would still have made a profit on this title, irrespective of the quality of the game.

The ghastly truth of the matter is that many perfectly well-made games do not sell in unit numbers on a par with the film-to-game adaptations, which underscores the reason for the adaptations in the first place: the commercial reality is that you’re going to sell more copies of a mediocre game with a strong brand license (especially with simultaneous release) than of a well-designed original game at least nine times out of ten, if not more. If you’re an investor (instead of, say, a gamer), which proposition do you think you’re going to prefer?

So, how do you end up with a quality film-based game, like GoldenEye?

GoldenEye, for instance, was not released to coincide with the 1995 Bond film of the same name, and was in fact released to coincide with the following Bond movie (Tomorrow Never Dies) in 1997. The team had the time they needed to get the game as good as it could be, and it benefited from superior review scores, word-of-mouth and all the other advantages of a quality game title that didn’t have to be rushed to master.

Also, if a film doesn’t suggest a game that hardcore gamers will like, how about not trying to make a game for hardcore gamers? Make a game for the audience you have:

Most videogames are too difficult for the mass market audience — many adaptations shouldn’t be making a game for the hobbyists at all, they should be making it for the actual audience such a licensed game will receive. It seems like a no-brainer, and yet developers get this wrong time and time again.

Case in point, Traveller’s Tales 2003 Finding Nemo game was monstrously old school in its design sensibilities; it’s hard to believe that the audience for the film who were then interested in the game could possibly have their play needs met by this sequence of unceasing pain. Yet the game sold in good numbers (about 1.12 million units in the US on the PS2) — on the back of the popularity of the brand. I do not think it is much of a stretch to suggest a more forgiving, more casual-friendly game design could have been delivered on the same resources but have better met the needs of the audience for a Finding Nemo branded game, and benefited from better sales on the back of better word-of-mouth and fewer returns.

Why delaying gratification is smart

Saturday, September 13th, 2008

A recent study demonstrates why delaying gratification is smart — or, rather, how:

In this study, 103 healthy adults were presented with a delay discounting task to assess self-control: a series of hypothetical choices where they had to choose between two financial rewards, a smaller one which they would receive immediately or another, larger reward which would be received at a later time. The participants then underwent a variety of tests of intelligence and short term memory. On another day, subjects’ brain activity was measured using fMRI, while they performed additional short-term memory tasks.

The results show that participants with the greatest activation in the brain region known as the anterior prefrontal cortex also scored the highest on intelligence tests and exhibited the best self-control during the financial reward test. This was the only brain region to show this relation. The results appear in the September issue of Psychological Science, a journal of the Association for Psychological Science.

(Hat tip to FuturePundit.)

Take Distorted and Psychedelic iPhone Photos

Friday, September 12th, 2008

Take Distorted and Psychedelic iPhone Photos:

The iPhone has no physical shutter and instead uses photon gating on its CMOS sensor. Some parts of the image are recorded before others, much like with a scanner. The iPhone’s CMOS scanner seems to be a lot slower than, say, the CMOS sensor on your Canon point and shoot camera. Therefore, as the camera is recording the image, any changes over that small but significant amount of time are recorded. Examples of this effect from photography days of yore (caused by old focal-plane shutters that were very slow) are the famous Lartigue photo of the leaning race car. It’s also known in a related form as slit-scan photography.

What this means in iPhone terms is that if the subject or camera is moving — and if the ambient light is bright enough to allow for a fast shutter speed — the subject doesn’t blur, but rather distorts. Usually the result is pretty unpredictable, but with some practice one can see how certain effects can be created.

(Hat tip to Mike.)

Biologists on the Verge of Creating New Form of Life

Friday, September 12th, 2008

Alexis Madrigal of Wired reports that a team of biologists and chemists is closing in on bringing non-living matter to life:

It’s not as Frankensteinian as it sounds. Instead, a lab led by Jack Szostak, a molecular biologist at Harvard Medical School, is building simple cell models that can almost be called life.

Szostak’s protocells are built from fatty molecules that can trap bits of nucleic acids that contain the source code for replication. Combined with a process that harnesses external energy from the sun or chemical reactions, they could form a self-replicating, evolving system that satisfies the conditions of life, but isn’t anything like life on earth now, but might represent life as it began or could exist elsewhere in the universe.

While his latest work remains unpublished, Szostak described preliminary new success in getting protocells with genetic information inside them to replicate at the XV International Conference on the Origin of Life in Florence, Italy, last week. The replication isn’t wholly autonomous, so it’s not quite artificial life yet, but it is as close as anyone has ever come to turning chemicals into biological organisms.

“We’ve made more progress on how the membrane of a protocell could grow and divide,” Szostak said in a phone interview. “What we can do now is copy a limited set of simple [genetic] sequences, but we need to be able to copy arbitrary sequences so that sequences could evolve that do something useful.”

By doing “something useful” for the cell, these genes would launch the new form of life down the Darwinian evolutionary path similar to the one that our oldest living ancestors must have traveled. Though where selective pressure will lead the new form of life is impossible to know.

“Once we can get a replicating environment, we’re hoping to experimentally determine what can evolve under those conditions,” said Sheref Mansy, a former member of Szostak’s lab and now a chemist at Denver University.

It’s not an accident

Friday, September 12th, 2008

In explaining how to occupy and govern a foreign country, Mencius Moldbug notes that military malpractice is often not an accident:

So a Western government that uses its military as an occupying force in a foreign country, without a strong occupation based on the principle of mixed authority, without suppressing competing political and military activity, and with rules of engagement that mimic criminal-justice procedures designed for a civilized Western society, is abusing said military. I find this imprudent. You can kick a poodle. You can own a wolf. But if you own a wolf, don’t kick it.

Worse, while Professor Luttwak’s concept of “military malpractice” is technically accurate, it makes the situation sound like an accident. It is actually much worse than that.

A failed occupation, like that in Afghanistan, or a Pyrrhic half-success such as Iraq or Vietnam, is of considerable political utility to those whose theory of government predicts that military occupation of a hostile population can never succeed. This would be the “democratic,” or “progressive,” or simply “left,” side of your radio dial. Not coincidentally, this is also the side which is vending the “hearts and minds” theory, and doing its best to eradicate the “grasp the nettle” theory from human memory.

And the cycle works. When an occupation fails, it is because it failed to win “hearts and minds.” And the next occupation will be even more tender-handed. It will cower even more abjectly before the delicate flutter of the native heart. It will completely forget the fact that the native has a mind, too, and it is far easier to communicate with a mind than with a heart. It will kill more and more American soldiers, and devastate more and more foreign countries. (And other foreign countries will be devastated not by occupation, but by the lack of it — in the person of a Mugabe, a Saddam, an Idi Amin.)

Moreover, who are the soldiers who are dying in these theatrical exercises? Overwhelmingly, Amerikaners. Whose political fortunes are advanced by the repeated demonstration that “war never solves anything?” Certainly not the Amerikaners.

Thus these sabotaged occupations are revealed in their true nature: they are civil wars by proxy. The goal of war is political power. In a sabotaged occupation, the left gains political power, not in Iran or Iraq or Vietnam, but in America, by using the deaths of thousands of American soldiers to prove to the TV audience that reality and progressive reality are the same thing.

The fact that no one is thinking this consciously — progressives are overwhelmingly sincere — does not change the fact that it works.

The Evolution of National Flags

Friday, September 12th, 2008

I’ve discussed Anglospheric Vexillology before, but I just came across another piece on the evolution of national flags, so I thought I’d repeat some of the story of the American and British flags.

The original, but unofficial, U.S. flag, which flew until June 14, 1777, was the Grand Union Flag, which features the British Union Flag in the first quarter — but that British Union Flag isn’t the flag we all know and love from early Def Leppard videos.

That’s because the British Union wasn’t done growing into the United Kingdom 1777, and its flag wasn’t done evolving.

It’s no accident that the red and white stripes aren’t symmetrical:

In 1801, an Act of Union which made Ireland a co-equal member of the United Kingdom made it necessary to add a symbol for Ireland to the flag, but without obliterating any of the existing symbols. If the St. Patrick’s cross had been centered on the diagonal stripes, then St. Andrew’s cross would have been relegated to an inferior position, basically serving only as a border for St. Patrick’s. But Scotland was the senior of the two kingdoms, so this was unsatisfactory. The solution was to divide the diagonal stripes diagonally, so that the red St. Patrick’s cross would take up only half of each stripe, and so that half devoted to St. Andrew would take the place of honor. Thus, in the two hoist quarters, the white St. Andrew’s cross occupies the upper position, and in the two fly quarters, the red St. Patrick’s cross occupies the upper position.

Read the whole article for some other crazy flag evolutions. The flag of the Philippines has gone through some wacky permutations.

5 Reasons to Move Your Startup Out of Silicon Valley

Friday, September 12th, 2008

Howard Anderson shares 5 Reasons to Move Your Startup Out of Silicon Valley — but I found the intro more interesting than the list:

All tech startups need just a few ingredients to germinate: sophisticated money; first-rate technology universities; and a few template successes (a Google or a Facebook, and so on) to encourage founders to get off their duffs. Contrary to current wisdom, these ingredients exist in many communities outside of Silicon Valley — in fact, they always have.

When you add a large and economically accessible employee base to our first three criteria, you have the recipe for successful startups. Tel Aviv is a good non-U.S. example. Israel has more PhD’s per capita than any place on Earth, plus a military that turns out gobs of advanced technology. The result: There are now more VC’s in Israel than there are rabbis.

Similarly, after World War II, oil companies in Texas needed to find new sources of petroleum, and they turned to geological survey companies for help. One of them had a little subsidiary, Texas Instruments, where the computer on the chip was eventually built. Some years later, Michael Dell arrived at a much-enhanced engineering school on the campus of the University of Texas, and the rest, as they say, is history.

I am what you might call a startup gray-beard and I’ve seen it all. Founders can sometimes get too fixed to the idea that they must be in a certain incubating environment to succeed, when really, getting out of the startup fishbowl is sometimes the best thing they could do. I often encourage startups I invest in or founders I counsel to be contrarian and start their firms outside of the Valley, or failing that, to move East while they still can.

If you want to stay stateside, I’m partial to Boston, my home town, but there are plenty of other cities to consider, too. My top non-Silicon Valley cities are: Boston; Pittsburgh; Philadelphia; Austin; Research Triangle, N.C.; Minneapolis; Tallahassee; Toronto; and Basking Ridge, N.J.

Scientific Parenting from 1947

Friday, September 12th, 2008

Behold! Scientific Parenting from 1947:

Little John Gray Jr., three months old when these pictures were taken, has seldom been outside of this glass house in which he lives. His showcase home is temperature and humidity controlled, dirt-free and has a built-in air filter. It is partially sound-proof-he can bellow without straining the family nerves. He doesn’t catch cold; visitors can’t pass their germs through the glass and the house’s temperature never varies from 84 degrees. At the slightest deviation, a bell rings. There are no draughts and neither is there the fear of smothering; there are no bed covers. Papa John Gray Sr. built the ingenious baby house in the workshop of his home in Sea Cliff, Long Island, New York. Only time will tell whether the child will escape the usual ills.

(Hat tip to BoingBoing.)

Zoologists capture first photos of okapi in wild

Friday, September 12th, 2008

I had no idea that the okapi — a species I’d seen at the zoo — had never been photographed in the wild — before now:

The photos were taken by cameras set up in the Virunga National Park by the zoological society and conservationists in Congo after okapi tracks were spotted there a few years ago.
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The okapi is only known to exist in Congo, primarily further north in Ituri provinces’s Okapi Wildlife Reserve. There, they are difficult to spot because they are shy and usually only move around in couples. Virunga officials say before the okapi was captured on camera, it was not known whether it still roamed the park.

“We are encouraged by the evidence that okapis have survived in Virunga, despite the years of conflict,” Virunga National Park Director Emmanuel de Merode said in an e-mailed statement to The Associated Press. “Park rangers have only recently regained control of this area that was formerly occupied by armed militias. But while it is positive that the okapi population remains, we are aware of their vulnerability to intense levels of poaching.”

The photos also indicate the animals are more widely distributed in the park than was previously believed.

“We’ve managed to get pictures of three separate individuals, and we’ve also got a picture of one roaming around at nighttime and actually foraging, which is the first evidence of this behavior,” said Kumpel. Scientists previously believed okapi fed only during the day, she said.

Virunga, near the Rwanda and Uganda borders, is also home to some of the world’s last remaining mountain gorillas. Part of the reserve is still occupied by Congolese and Rwandan rebels, who have hidden in its dense forests for more than a decade and used parts of it as bases to launch attacks.

Kumpel said the one other known photograph of a wild okapi showed only a leg.

So, are all the okapis in captivity descended from specimens captured before photography?

Lucky break allowed dinosaurs to rule Earth

Friday, September 12th, 2008

Apparently a lucky break allowed dinosaurs to rule Earth — by wiping out their rivals:

Dinosaurs appeared about 230 million years ago, during the Triassic Period, and competed for 30 million years with a group of reptiles called crurotarsans, cousins of today’s crocodiles that grew to huge sizes and looked a lot like dinosaurs.

Many scientists believed dinosaurs were simply superior to crurotarsans and fared better because the earliest dinosaurs walked on two legs, not four, and because they may have been warm-blooded.

But scientists led by Steve Brusatte of Columbia University and American Museum of Natural History in New York conducted an extensive review of fossils and found that the two groups were evolving at roughly the same pace and the crurotarsans actually had a larger range of body types, diets and lifestyles.

The dinosaurs won out, Brusatte concluded, because some type of planetary calamity 200 million years ago — dramatic climate change or maybe a large meteorite impact — nearly wiped out the crurotarsans while sparing the dinosaurs.

How to occupy and govern a foreign country

Thursday, September 11th, 2008

Mencius Moldbug explains how to occupy and govern a foreign country:

[Grasping the nettle] is an old English metaphor known to all colonialists. As the rhyme goes:

Tender-handed, grasp the nettle, and it stings you for your pains.
Grasp it like a man of mettle, and it soft as silk remains.

(Supposedly the toxin injectors of the stinging nettle are activated by a light brush but deactivated by firm pressure. I have not tested this personally.)

The substance of the nettle metaphor comes from a theory of civil war that is the polar opposite of the “hearts and minds” theory. Under the nettle theory, insurgencies happen because, and only because, the insurgents perceive a chance of winning.

Like all men, they fight for glory, power, and plunder. Any government can prevent and/or terminate all internal violence by making it clear to its opponents that victory is impossible, and the only results of any struggle will be ignominy and imprisonment at best, mutilation and death at worst. To convey this message is to grasp the nettle “like a man of mettle.”

The solution to the problem of colonial government, then, is to govern: to enforce order instantly, completely and without compromise, tolerating no challenge to the occupying authority whether military or political, religious or criminal. Lord Cromer, for instance, would have been simply aghast at the fact that the US occupation authorities tolerated not only native political parties, but parties with armed paramilitary wings. It has taken five years to mostly, sort of, pretty much correct this amazing elementary howler.
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In summary: the theory that it is impossible, in the 20th century, for an effective modern military to occupy and govern a foreign country is simply not tenable. This illusion has been fostered by a pattern of “tender-handed” occupations, combined with a “hearts and minds” theory of insurgency that prescribes more tenderness as soon as the nettle starts to sting. Unsurprisingly, this prescription does not work. By sustaining the illusion that the quack medicine of “hearts and minds” is effective, military experts sustain the illusion that no other medicine exists and no occupation can be successful.

This is not a novel observation. My point is the same as Professor Luttwak’s: trying to run an occupation without “grasping the nettle” is military malpractice.

Gym Generates Energy from Pedal Power

Thursday, September 11th, 2008

Years ago I wondered how much energy an exercise bike could generate if re-purposed. Not much. Which is why I tossed away the idea of a gym generating its own energy from pedal power — but I ignored the potent “green” marketing potential:

Adam Boesel’s newly opened gym uses human-power to create real energy from four spin bikes at a rate of 200 to 600 watts per hour, depending on how fit the rider is. The energy produced is then stored in a battery that’s used to run the rest of the gym’s equipment, along with solar-power.

Green Microgym, which opened September 1, joins a growing number human-powered gyms and includes includes state-of-the-art elliptical trainers and treadmills, which currently use 30% human-power and 70% solar-power, a yoga room with a cork floor and energy-saving ceiling fans are also in place.

How Banking Panics Worked Before the Fed

Thursday, September 11th, 2008

Bryan Caplan notes that Princeton has re-released Friedman and Schwartz’s The Great Contraction, with Ben Bernanke’s speech in honor of Friedman’s 90th birthday as the book’s new epilogue, but the highlight for Caplan is Bernanke explaining how banks dealt with panics before the Fed existed:

Before the creation of the Federal Reserve, Friedman and Schwartz noted, bank panics were typically handled by banks themselves — for example, through urban consortiums of private banks called clearinghouses. If a run on one or more banks in a city began, the clearinghouse might declare a suspension of payments, meaning that, temporarily, deposits would not be convertible into cash. Larger, stronger banks would then take the lead, first, in determining that the banks under attack were in fact fundamentally solvent, and second, in lending cash to those banks that needed to meet withdrawals. Though not an entirely satisfactory solution — the suspension of payments for several weeks was a significant hardship for the public — the system of suspension of payments usually prevented local banking panics from spreading or persisting…

The Fed was created to improve upon this system, but that’s not how things played out:

At the same time, the large banks — which would have intervened before the founding of the Fed — felt that protecting their smaller brethren was no longer their responsibility. Indeed, since the large banks felt confident that the Fed would protect them if necessary, the weeding out of small competitors was a positive good, from their point of view.

Caplan adds one point he wishes Bernanke had made:

The U.S. banking system’s “not entirely satisfactory” approach to crisis operated under a major handicap: The branch banking laws. Until then 1990s, an array of state and local regulations prevented banks from geographically diversifying. As a result, the U.S. banking system was unusually vulnerable to regional economic shocks. Thus, even without the benefit of hindsight, the creation of the Fed was poorly conceived. If Americans wanted to increase the stability of their banking system, they could simply have abolished the laws that made it so unstable.

10 Incredible Underground Lakes and Rivers

Thursday, September 11th, 2008

Environmental Graffiti presents photos and descriptions of 10 Incredible Underground Lakes and Rivers — and they are pretty incredible.

A New View On TV

Thursday, September 11th, 2008

Economic researchers present A New View On TV:

The variation Mr. Gentzkow and Mr. Shapiro exploited was the timing of the introduction of TV into different cities. Television began taking off in the U.S. in 1946, after a wartime ban on TV production was lifted. But the Federal Communications Commission stopped granting new commercial television licenses from September 1948 to April 1952 while it made changes in allocating broadcast spectrum. There was a long lag between when some cities got television and when others did.

The economists then looked at results of a survey of 800 U.S. schools that administered tests to 346,662 sixth-grade, ninth-grade and 12th-grade students in 1965. Their finding: Adjusting for differences in household income, parents’ educational background and other factors, children who lived in cities that gave them more exposure to television in early childhood performed better on the tests than those with less exposure.

Naturally, TV helps children from non-English-speaking families the most.

Perhaps Everything Bad is Good for You?

(Hat tip to Tyler Cowen.)