Gwern sees John Carpenter’s 1988 film They Live as an entertainingly ironic backfire:
I enjoyed The Thing, and They Live was the next-most famous Carpenter movie.
They Live expresses the American paranoid style in a package justly made iconic by its thrifty but effective use of special effects: the protagonist flips between social consensus and a monochrome Art Deco-esque reality revealing 1984-like slogans painted everywhere by the secret alien masters of the world, which brainwash everyone (even though such priming ads don’t work, it at least makes a great metaphor). The pace is perhaps unnecessarily slow, and I had to wonder why a fist fight implausibly takes up several minutes—it’s a great fight, but it has little to do with the rest of the movie and requires the characters to act stupidly. The overall plot is reasonably straightforward and doesn’t need to invoke too much plot armor to explain how the aliens are defeated. I would not say it was as good as The Thing, but few movies are, and this was reasonably entertaining. They Live did give me some food for thought, however.
They Live takes pains to make clear its liberal credentials: if you somehow missed how Reaganism was responsible for everything bad in America and growing slums and homelessness, it shows an alien on TV giving Reaganesque speeches. (Ironically for Carpenter’s hamartiology, it puts heavy stress on homelessness as criticism, and yet, where is homelessness the worst now in the USA? Those places Reagan is most hated, like the Bay Area. Another irony is that in depicting the 1980s, it reminded me chiefly of how poor 1980s America was in comparison to now, which can be seen in how crude and limited are many of the things then we now take for granted: it’s not just the aliens sporting advanced wristwatches which are little more than two-way radios, but also the shabbiness of cars, the terrible TVs everywhere, the limited selection in the grocery store he confronts the aliens in…)
But there’s something about this that began to bug me. Consider this 100% accurate description of They Live’s world-building:
“America, and the world as you know it, is not controlled by people like you—but by an alien race of invaders, parasites from far away, who have secretly wormed their way into our society and taken it over relatively recently. They hunger only for money, and have little genuine culture of their own, assimilating into yours to pass as one of us, despite their distinctly different (and often repulsive) facial appearance. They are few, but they are well-coordinated, highly intelligent, & technically adept and they occupy the heights of business, finance, politics, and media, from which they constantly beam out propaganda to delude the masses that threaten them, and which allows the parasites to execute their globalist free-trade agenda: to accelerate economic growth, homogenize the world under one government, drain us dry, discard the empty husk, and move on. Given enough strength of mind, some individuals can overcome the brainwashing, or they can use advanced new technology to learn the truth and see the world with moral clarity in black and white, for what it really is, and the coded commands from the aliens. Unfortunately, those of us who discover the truth, alerted by a black preacher, are either bought off by money & power (the aliens assume we are just as craven as they are, and are all too often right), suppressed as evil crazy ‘conspiracy theorists’ when our late-night broadcasts sometimes get through uncensored, or if they take action and try to defend us against the invaders, executed as ‘terrorists’. Organizations which resist are crushed, and infiltrated with traitors in the pay of the aliens. Their weakness is, however, they are cowardly, physically weak compared to our strapping working-class soldiers, and vastly outnumbered by the rest of us. If we can recruit enough ‘strong men’ and awaken the masses, we work together to defeat them and restore America to its former glory, and send the aliens back whence they came—the planet Zion!”
OK, OK, I made one change there: Carpenter doesn’t name any alien planets. But everything else sounds straight out of far-right fantasy: there’s even black sunglasses as the initiation instead of red pills. (Maybe the sequel can use fedoras?) I thought perhaps I was being silly, until I looked at the Wikipedia article and found that this is such a common interpretation of They Live & popular among neo-Nazis that Carpenter has angrily denied it!
Now, of course, I believe Carpenter when he says he didn’t have that in mind and only intended a critique of Reaganism. But the more interesting questions here would be: how could Carpenter make a film which is so naturally and so easily misread in neo-Nazi tropes to the point of making one wonder if Carpenter dictated the screenplay while clutching a copy of The Protocols of the Elders of Zion in one hand & Mein Kampf in the other, without ever realizing it? And what does this blindness mean?
It looks to me like an example of ‘horseshoe theory’: the reason Carpenter’s They Live can be so misread is because extremists on both ends of the spectrum are more alike than they are different—embracing a paranoid conspiracy theory explanation of the world, merely playing Mad Libs with the labels. They Live, accidentally rather than deliberately, demonstrates the same thing as Foucault’s Pendulum or Unsong: the flexibility of the paranoid style in enabling extremists to accommodate both anti-Reaganism & anti-Semitism is not a merit but discredit (much as Rosenthal’s ability to find large effects everywhere discredits him).
Extremists are like tribesmen out of an anthropology ethnography: everything bad that happens is due to “witchcraft”; people never get sick because of chance or because some pork went bad, and if some are healthier or sick, richer or poorer, it definitely has nothing to do with individual differences, but malign trafficking with the ruinous powers. Once you postulate that all existing social ills can be explained by witchcraft, you will go looking for witches, preferably fellow tribals who aren’t as equal as others and should be taken down a notch in the interests of hardwired egalitarianism (pace Graeber), and whether those witches are Jews or capitalists or cishet white men, witches must be found and found witches will be. To fill the hole in the extremist worldview, by working backwards to ‘save the appearances’, they must have certain powers, they must be numerically minorities, they must be motivated by lurid impure things like money (surely we have more sacred values), and so on. And the result is that you try to create a critique of Reaganism, by depicting your paranoid worldview where Reaganites are the witches, but your witches’ allegorical coating happen to superficially resemble a different set of witches and hey presto, you accidentally created neo-Nazis’ favorite allegorical movie. Oops.
The problem here, such as it is, comes well before any specific choices by Carpenter to portray the aliens as ugly or as rich corporate executives…

