Have Knife, Will Travel

Monday, September 8th, 2008

In Have Knife, Will Travel, Lauren Etter describes how the demand for locally-grown food has created an opportunity for a slaughterhouse on wheels:

Federal rules and consolidation of the nation’s meatpacking industry have made it increasingly costly and cumbersome for small farmers to bring their animals to slaughter. According to the rules, animals intended to be sold as meat must be killed at a slaughterhouse with a federal inspector present. (Some states allow state inspectors to do the job.)

But the number of plants under federal inspection has dwindled to 808 nationwide, down from 1,750 three decades ago. Today, many farmers and ranchers must travel hundreds of miles or out-of-state for a legal slaughterhouse. Wyoming, for example, has no plants under federal inspection. It has 27 with state inspectors, but under federal law, the meat can’t be shipped across state lines.

On this island [Lopez Island] off the coast of Washington, a group of about 15 farmers decided that, rather than haul animals to a slaughterhouse in Sumner, Wash., they’d bring a slaughterhouse to their animals.

Some details:

Up rolls a diesel truck pulling an 8-by-12-foot trailer fitted with a sink, a 300-gallon water tank and a cooling locker with carcass hooks. A butcher in a floor-length apron kills, skins, guts and trims the pigs into slabs of meat that are then hung in the cooler and trundled to a packaging plant. Soon the meat is stocked in the freezers of shops on the island and across Washington state and Oregon.

Some hard figures:

To pay for butchers and other expenses, the cooperative charges a fee for each animal killed: $105 for a cow, $53 for a pig, $37 for a sheep.

My favorite line from the video:

The rule is: When they’re no longer cute, they’re ready to eat.

What do Lego and 18th century political economist Adam Smith have in common?

Monday, September 8th, 2008

What do Lego and 18th century political economist Adam Smith have in common?

Both show why Denmark has become the best country in the world for business.

Speaking two decades before The Wealth of Nations was published in 1776, Smith said, “Little else is requisite to carry a state to the highest degree of opulence from the lowest barbarism but peace, easy taxes, and a tolerable administration of justice: all the rest being brought about by the natural course of things.”

If ever there was a system that made following Smith’s recipe look easy, it’s the Danish economy’s mix of low inflation and low unemployment, emphasis on entrepreneurship and lower taxes. These qualities combined with high marks for innovation and technological savvy lift Denmark to the top of our third annual ranking of the Best Countries for Business (formerly the Forbes Capital Hospitality Index).

Roald Dahl’s wartime sex raids

Monday, September 8th, 2008

Drawing on previously unpublished letters, Jennet Conant has written a comprehensive account of children’s author Roald Dahl’s raucous wartime exploits:

His conquests included Millicent Rogers, the glamorous heiress to a Standard Oil fortune; and Clare Boothe Luce, a right-wing congresswoman and the sexually frisky wife of the publisher of Time magazine.

Dahl would later complain to friends that Boothe Luce, 13 years his senior, had left him “all f***** out” after three nights of bedroom capers.

“Dahl’s superiors watched his rake’s progress with grudging admiration,” Conant writes in The Irregulars, to be published in Britain on September 9. “A certain amount of hanky-panky was condoned, especially when it was for a good cause.”

Injured during training as an RAF pilot, Dahl fought in the Middle East before he was declared unfit to fly and was shipped to the Washington embassy in 1942. He immediately cut a swathe as a 6ft 6in battle-scarred pilot who was nonetheless horrified to find himself “in the middle of a cocktail mob in America”.

Making Canned Halloween Monstrosities

Sunday, September 7th, 2008

Making Canned Halloween Monstrosities looks like good, clean fun. The label reads:

Unknown Specimen
Recovered from chest cavity of decayed animated corpse. Animation of corpse ceased upon removal. Specimen began to dissolve within moments of removal from host. Dissolution ceased with formaldehyde and acetone.
Haiti, 1894

The specimen is in fact an expands-in-water snake in a bottle from the dollar store:

  • The snake was cut up a little before being put into the jar to make it look somewhat decayed when it expanded.
  • A few grains of instant coffee were added to the water to give it a murky brown look.
  • A small spoonful of used coffee grounds was added to the water to enhance the “decayed” sort of look.

"Genography" Puts European Ancestry on the Map

Sunday, September 7th, 2008

"Genography" Puts European Ancestry on the Map:

[Population geneticist John Novembre of the University of California, Los Angeles] and colleagues compared 500,000 SNP [single nucleotide polymorphism] differences among 1387 Europeans. To ensure that the people they examined had their roots firmly set in a certain region, the team looked at individuals whose grandparents hailed from the same region as they did. The scientists then employed a statistical technique known as principle component analysis, which allows large amounts of data with multiple variables to be condensed onto a two-dimensional space. Individual points were marked as two-letter abbreviations corresponding to the region of Europe to which each subject claimed ancestry (see image).

The result was a map of Europe — fuzzy, but unmistakable.

(Hat tip to Alex Tabarrok.)

The paradox of dry water and powdered methane

Sunday, September 7th, 2008

Philip Ball explains the paradox of dry water and powdered methane:

Methane gas hydrate forms naturally when water is mixed with methane at high pressure and low temperature. Huge deposits of the crystalline substance exist in the deep sea, where they could provide vast fuel reserves. But rising global temperatures increase the chances of the hydrate decomposing, releasing the greenhouse gas and accelerating further warming. This mechanism has been proposed as a cause of dramatic environmental change in the distant past.

Using methane gas hydrate as a kind of solid methane for storage and transport has been mooted before. The Japanese company Mitsui Engineering and Shipbuilding has a pilot project for producing natural-gas hydrates on board ships that would then transport the gas from remote marine deposits — and using some of the stored gas to power the ships themselves.

The problem is that the hydrate forms only under cold, pressurized conditions, and then very slowly. Typically, a skin of the material forms at the surface of water and prevents further growth. The formation rate can be speeded up by vigorously mixing the gas with water, but that is costly and cumbersome.

Cooper and his colleagues have got round this problem by finding a way to break the water up into many tiny, stable droplets, massively increasing the surface area in contact with gas. They do this by converting water to dry water by stirring it up with a special form of silica, called hydrophobic fumed silica.

This consists of tiny grains of silica — the same basic material as sand — coated with a chemical layer that makes them water-repellent. The silica particles cover the surface of water droplets and stop them from coalescing.

“If you’ve ever seen water drops in dry dust, it’s the same thing”, says Cooper. “They form a ball with the dust on the surface.” The resulting dry water is a very odd substance. “It looks like a powder”, says Cooper, “but if you wipe it on your skin, it smears and feels cold” as the water is released.

The researchers found that their powder soaks up large quantities of methane at water’s normal freezing point, producing crystalline methane gas hydrate within the silica-coated drops. A litre of methane gas can be stored in about 6 grammes of the material. This storage capacity, they say, is very close to the target set by the US Department of Energy for such materials, and compares well with that of other candidate storage media.

And crucially, it is made from cheap raw materials, helping to make this method economical relative to other, more exotic potential methane-capture materials such as designed molecular frameworks.

Robert Recorde invents the equals sign

Friday, September 5th, 2008

Mark Dominus shares an excerpt from Robert Recorde’s The Whetstone of Witte, which includes the world’s first use, in 1557, of the equals sign:

Howbeit, for easie alteration of equations. I will propounde a fewe exanples, bicause the extraction of their rootes, maie the more aptly bee wroughte. And to avoide the tediouse repetition of these woordes : is equalle to : I will sette as I doe often in woorke use, a pair of paralleles, or Gemowe lines of one lengthe, thus: =====, bicause noe .2. thynges, can be moare equalle.

He recommends reading it aloud:

The only tricky things are the spelling and the word “Gemowe”. Reading aloud will solve the spelling problem. “Gemowe” means “twin”, like in the astrological sign of Gemini.

He notes that he learned something surprising by going back to the original document:

I knew that the German “umlaut” symbol was originally a small letter “e”. A word like schön (“beautiful”) was originally spelled schoen, and then was written as schon with a tiny “e” over the “o”, and eventually the tiny “e” dwindled away to nothing but two dots. I have a German book printed around 1800 in which the little “e”s are quite distinct.

And I had recently learned that the twiddle in the Spanish ñ character was similarly a letter “n”. A word like “año” was originally “anno” (as it is in Latin) and the second “n” was later abbreviated to a diacritic over the first “n”. (This makes a nice counterpoint to the fact that the mathematical logical negation symbol ~ was selected because of its resemblance to the letter “N”.) But I had no idea that anything of the sort was ever done in English.

Recorde’s book shows clearly that it was, at least for a time. The short passage illustrated above contains two examples. One is the word “examples” itself, which is written “exãples”, with a tilde over the “a”. The other is “alteration”, which is written “alteratiõ”, with a tilde over the “o”. More examples abound: “cõpendiousnesse”, “nõbers”, “denominatiõ”, and, I think, “reme~ber”. (The print is unclear.)

I had never seen this done before in English.

The meek shall inherit the web

Friday, September 5th, 2008

According to The Economist, the meek shall inherit the web:

The simple answer is that the number of mobile phones that can access the internet is growing at a phenomenal rate, especially in the developing world. In China, for example, over 73m people, or 29% of all internet users in the country, use mobile phones to get online. And the number of people doing so grew by 45% in the six months to June — far higher than the rate of access growth using laptops, according to the China Internet Network Information Centre.

This year China overtook America as the country with the largest number of internet users — currently over 250m. And China also has some 600m mobile-phone subscribers, more than any other country, so the potential for the mobile internet is enormous. Companies that stake their reputations on being at the technological forefront understand this. Last year Lee Kai-fu, Google’s president in China, announced that Google was redesigning its products for a market where “most Chinese users who touch the mobile internet will have no PC at all.”

This, of course, implies a very different usage model:

A couple of years ago, a favourite example of mobile phones’ impact in the developing world was that of an Indian fisherman calling different ports from his boat to get a better price for his catch. But mobile phones are increasingly being used to access more elaborate data services.

A case in point is M-PESA, a mobile-payment service introduced by Safaricom Kenya, a mobile operator, in 2007. It allows subscribers to deposit and withdraw money via Safaricom’s airtime-sales agents, and send funds to each other by text message. The service is now used by around a quarter of Safaricom’s 10m customers. Casual workers can be paid quickly by phone; taxi drivers can accept payment without having to carry cash around; money can be sent to friends and family in emergencies. Safaricom’s parent company, Vodafone, has launched M-PESA in Tanzania and Afghanistan, and plans to introduce it in India.

Similar services have also proved popular in South Africa and the Philippines. Mobile banking is now being introduced into the Maldives, a group of islands in the Indian Ocean where many people lost their life savings, held in cash, in the tsunami of December 2004.

Science Proves Exotic Cars Turn Women On

Friday, September 5th, 2008

Science Proves Exotic Cars Turn Women On, Keith Barry reports:

The study was commissioned by the ultra-exclusive British insurer Hiscox (we swear we’re not making this up), which was curious to know how people respond to high-end luxury cars. “We knew owners of luxury cars felt a connection with the sound of their vehicles,” says Steve Langan, managing director of the insurance company. “We have now scientifically proven the physical attraction people feel when it comes to cars.”

To test the theory that high-performance cars get people hot, Moxon had 40 men and women listen to recordings of the three Italian exotics and a Volkswagen Polo. Everyone had significantly more testosterone after hearing the exotics, and all of the women were turned on by the Maserati. The guys, on the other hand, were drawn to the Lamborghini.

“We saw significant peaks in the amount of testosterone in the body, particularly in women,” Maxon says, noting that even women who said they had no interest in cars were turned on. “Testosterone is indicative of positive arousal in the human body so we can confidently conclude from the results out today that the roar of a luxury car engine actually does cause a primeval physiological response.”

Look on my shirts, ye mighty, and despair!

Friday, September 5th, 2008

Jeremy Kalgreen says, Look on my shirts, ye mighty, and despair!

Shoe Circus Commercial

Friday, September 5th, 2008

Who is the ad wizard who came up with this Shoe Circus Commercial?

Founder Stories

Friday, September 5th, 2008

I don’t know who Trevor Blackwell is — evidently he created something called Anybots — but I love his take on Founder Stories:

Early on, when a reporter asked me how I came up with the idea for Anybots, I answered honestly that I made a list of all the ideas I thought might really change the world in the next 20 years, and picked the one I thought I could contribute most to. His eyes glazed over. It’s unprintable. What reporters want is a classic “founder story,” a highly developed art form that isn’t taught in English Literature classes. The archetypal founder story goes like this:
I was doing something romantically appealing to my target market. As I reached the peak of achievement, I had an inspiration: make a product people will like.

In generic form it sounds completely fatuous, but consider the following real example of the genre meant to wash right over an uncritical reader:

A former bakery owner and professional bicyclist, he was choking down PowerBars for energy in the middle of a daylong 175-mile ride. “I couldn’t make the last one go down, and that’s when I had an epiphany — make a product that actually tasted good.”
— Gary Erickson, founder and CEO of Clif Bar. Quoted in Fortune Small Business, October 2003.

This is a very carefully crafted story. It has the simplicity, economy, and punch of a Reader’s Digest anecdote. Some talented marketers probably spent hundreds of hours polishing it. Each of the 45 words it contains pulls its weight. Notice in it the three key elements of a founding story:

  • A quest which is romantically appealing to the target market,
  • An epiphany,
  • A trivial and obvious idea claimed as original.

The quest is necessary to set the stage for an epiphany. You can’t just say, “I was sitting around the house in my underwear trying to think of a business to start, and decided to make a food product that tastes good.” The particular quest here is carefully chosen to appeal to the company’s target market. It would be ineffective to say, “I had been slaving away on my food science dissertation for months. I had finally finished the last edit, when I had an epiphany…” It needs to be the same sort of activity that the target market dreams of doing.

After setting the stage, the story delivers the punch line. The trivial, obvious idea presented as novel, original, and ingenious. Make food that tastes good. If the idea was an epiphany for him, I’m just glad I never ate at his bakery. But the more trivial and obvious the idea is, the better the story sounds. Ideas like “make food that tastes good,” or “write software that’s powerful yet easy to use,” or “design clothes that make people look their best,” are powerful positive messages. And the implicit negative message about the competition stays in the reader’s mind too.

Presumably, Erickson has done clever things to make his product successful. The true big idea is something along the lines of, “make energy bars out of rice, soy and oats with cane juice flavoring instead of refined sugar, put pictures of athletes on them and sell them in sporting goods shops instead of supermarkets.” That was a winning combination and he deserves wealth for having made it work. But it sure doesn’t read well.

Munich’s Master Poster Artist

Friday, September 5th, 2008

Donald Pittenger calls Ludwig Hohlwein Munich’s Master Poster Artist:

iRetroPhone makes $30,000 from one day’s work

Thursday, September 4th, 2008

Gavi Narra, CEO of startup ObjectGraph LLC, revealed that they made $30,000 from one day’s work, creating an app to let iPhone users dial on a virtual rotary phone.

They got mentioned in the New York Times and sold 15,000 copies at $2.99. iRetroPhone is now listed at 99 cents.

Israeli Super-Suit Lets Disabled Walk

Thursday, September 4th, 2008

Israeli Super-Suit Lets Disabled Walk:

Super-strength suits aren’t just for soldiers or comic book heroes. Doctors and researchers from around the world see exoskeletons as a way to help the elderly and the disabled regain lost abilities.

In Israel, engineer Amit Goffer has designed an exoskeleton that lets paralyzed people walk and climb stairs, with crutches. It’s clearly not as sophisticated as some of the super-suits being developed for military purposes. But the ReWalk system — now in clinical trials in Tel Aviv’s Sheba Medical Center — does offer a chance for a much more normal life.