It does not consist of an effort to get someone else to adopt our point of view or to believe something they had not previously believed, but rather consists of showing them that their existing beliefs require that they should do what we want. This is a point which has been consistently missed by the propaganda agencies of the United States government and is why such agencies have been so woefully unsuccessful despite expenditures of billions of dollars. Of course it requires arguing from the opponent’s point of view, something Americans can rarely get themselves to do because they will rarely bother to discover what the opponent’s point of view is.
“…it requires arguing from the opponent’s point of view…”
No such thing. Only our point of view is the one that exists.(sarc)
If you understand the other person’s motives better than he himself understands them, you can manipulate him into doing what you want.
Not everyone is conscious enough to have a point of view. But everyone has motives.
Rational, fact-based discussion is only possible between two rational, fact-based people. Trying it with anyone else is a waste of time at best.
Think of irrational people as malfunctioning vending machines. Start by asking yourself how badly you really want that Snickers bar.
A time honored tactic of the old 20th century liberal order; ‘true such-and-such, (((properly understood))), is proggism’.