Recent research by psychologists — notably Gabrielle Adams and Francis Flynn of Stanford, and Harvard’s Francesca Gino — reveals a startling lack of self-awareness in our gift giving, Tim Harford notes:
- Gift givers believe that spontaneous gifts are as welcome as those on a wish list, while wish list gifts seem charmless and impersonal. Recipients feel otherwise — they have no problem being given something from a list, and often lament the poor choices when people venture away from it.
- People feel awkward giving money yet are perfectly happy to receive it.
- Gift givers think more expensive presents are appreciated more yet gift recipients don’t care about the expense either way.