PO’d at the pump explains how some small businesses are profiting from anger over oil prices:
When Srini Kumar wrote “The world is drunk on oil” and put it on a sticker, he discovered that other people would be glued to his creation.After graduating from Stanford in 1993, Kumar started coming up with slogans to poke fun at American culture and then set out to spread his ideas through subversive stickers.
His company, StickerNation.com, averaged around $12,000 per month in sales in 2005.
Kumar is currently a graduate student at the University of North Carolina’s Kenan-Flagler Business School and recently published his first book of stickers with over 400 anti-establishment slogans and sayings, which retails for $14.95.
But in addition to printing his own ideas, Kumar prints custom black and white vinyl stickers for other small businesses.
“The book is a free-speech experiment that intends to trigger new approaches to distributing ideas,” he said.
Some more lucrative slogans:
By marketing T-shirts with slogans such as “petrosexual” and “Jesus hates your S.U.V.,” Dangerous Breeds pulled down $35,000 in revenue last year.
Addendum: Srini has his own Wikipedia entry.