The Show Before the Movie

Wednesday, June 15th, 2005

The Show Before the Movie describes the Muvico movie-theater chain:

At the Muvico Egyptian 24 in Hanover, Md., outside Baltimore, moviegoers are greeted by reproduction hieroglyphs and huge statues. Specific seats can be reserved online and kids can be dropped off in a supervised playroom. At the Muvico Palace 20 in Boca Raton, Fla., valet parking is offered and mint ahi tuna is on the menu at the full-service restaurant. Customers can sink into six-foot-wide loveseats in the balcony to watch the movie with a glass of wine from the bar.

I’m surprised that almost all movie theaters serve the same demographic with the same amenities.

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