Wonder Woman Makeover

Thursday, July 1st, 2010

Comic books sell to a remarkably small — but hardcore — fanbase, but many of the characters are so iconic that their latest PR stunt can garner New York Times coverage. No, Superman hasn’t died (again). Wonder Woman has had a makeover:

In the reimagining of her story, Wonder Woman, instead of growing up on Paradise Island with her mother, Queen Hippolyta, and her Amazon sisters, is smuggled out as a baby when unknown forces destroy her home and slaughter its inhabitants.

Mr. Straczynski, who created the television show “Babylon 5” and wrote the screenplay for “Changeling” in 2008, starring Angelina Jolie, said in an e-mail message that he wanted to address “the wardrobe issue” as soon as he took the job.

“She’s been locked into pretty much the exact same outfit since her debut in 1941,” Mr. Straczynski wrote. “If you’re going to make a statement about bringing Wonder Woman into the 21st century, you need to be bold and you need to make it visual. I wanted to toughen her up, and give her a modern sensibility.”

The new costume was designed by the artist Jim Lee, who in February was named co-publisher of DC, alongside Dan DiDio. Given the assignment, “my first reaction was, ‘Oh my gosh,’ ” Mr. Lee said in an interview. But he welcomed the challenge: “When these characters become so branded that you can’t change things, they become ossified.”

The new look — with an understated “W” insignia, a midnight blue jacket and a flinty fusion of black tights and boots — is darker than the famed swimsuit-style outfit, and aims to be contemporary, functional and, as Tim Gunn of “Project Runway” might say, less costumey.

Given the hope that the character will one day have her own international film franchise (a feature has long been gestating at Warner Entertainment, DC’s parent company), one test of the design was to imagine how it would look standing next to, say, Batman’s politically neutral ensemble. “The original costume was the American flag brought to life,” Mr. Lee said. “This one is a little more universal.”

It’s always been odd that an Amazon from out of Greek mythology wore a star-spangled outfit, but does an iconic superhero really need a costume that’s less costumey?

The whole things seems remarkably reminiscent of a previous makeover that did not go well — which was apparently totally different in some unexplained way:

The new costume will almost certainly be better received than the curveball thrown Wonder Woman in 1968, when she lost her powers, dressed mod and practiced martial arts

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