This is so obvious in retrospect — Berlin Zoo stock rises 94% on appeal of polar bear cub:
Shares of the operator of the Berlin Zoo climbed 94 percent this week as investors bet that “Knut,” the name of a baby polar bear rejected by his mother, would become a brand name like Paddington Bear or Winnie the Pooh.
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“With a professional brand management, Knut’s brand value would certainly amount to €10 million,” or $13 million, said Björn Sander, a partner at BBDO Consulting in Düsseldorf.
On the other hand…
Shares of Zoologischer Garten Berlin, a nonprofit entity that does not pay dividends to shareholders, added 33 percent to close at €4,660 in Berlin Tuesday. The stock, which rarely trades, has rallied 112 percent this year. Volume is not huge: Only eight shares changed hands Tuesday.